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April 14, 2015

5 Reasons Your Business Marketing Should Include Social Media

New York public relations expert underscores the benefits of combining digital component with traditional branding initiatives By BARTON HOROWITZ President, Relevant Public Relations LLC Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored. If you have absolutely no connection to […]
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March 26, 2015

10 Tips For Improving The Odds Of A Do-It-Yourself Press Release Being Published

Business owners and leaders of not-for-profit organizations commonly face the dilemma of newsrooms being unresponsive to their media releases. An often-repeated concern of  do-it-yourselfers is: “I sent the newspaper [or broadcast newsroom] a press release and it wasn’t published.” Aside from hiring a public relations professional to write and distribute your information, there are some things […]
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January 30, 2015

5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
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January 26, 2015

Staten Island Board of Realtors Inducts 53nd President As Group Nears Its 100th Anniversary

Assemblywoman Nicole Malliotakis inducts Dilshad (Dil) Gillani as president of the Staten Island Board of Realtors. (Photo: Courtesy of the Staten Island Board of Realtors.) Dil Gillani assumes leadership of organization dedicated to the American dream STATEN ISLAND, N.Y. – Dilshad (Dil) Gillani, broker/owner of Gillani Homes, has taken the helm as the 53nd president of […]
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January 12, 2015

Business Seminar on Staten Island To Highlight Federal, State Tax Updates

Staten Island Small Business Development Center to host event in two boroughs STATEN ISLAND, N.Y. (Jan. 13, 2015) – Important tax changes affecting small business owners will be featured during an upcoming seminar presented by the Staten Island Small Business Development Center (SI SBDC). The no-cost seminar, “Federal and New York State Tax Law Updates for Small […]
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December 15, 2014

Why Brooklyn Small-Business Owners Should Seek Free Expert Business Advice Now

BROOKLYN, N.Y. (Dec. 15, 2014) – As one year comes to an end and another begins, many Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency. Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during […]
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December 10, 2014

How a Good Online Review Can Hurt Your Business

STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors. Even a good review may be […]
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November 12, 2014

Santa Seeks Helpers To Cheer Seniors

Gifts sought for Realtors’ outreach to nursing home residents  STATEN ISLAND, N.Y. (Nov. 12, 2014) –  Not just youngsters will be on Santa’s list again this year. As the Staten Island Board of Realtors progresses toward its 100th anniversary in October 2015, volunteers from the organization will be visiting lonely senior citizens in the borough’s nursing […]
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November 11, 2014

Get a Handle on Top-10 Digital Business Tools During Free SBDC Seminar Nov. 18

Internet and social-media marketing experts to discuss leading-edge strategies  during Staten Island Small Business Development Center workshop STATEN ISLAND, N.Y.  (Nov. 11, 2014) – Aspiring entrepreneurs and established business owners seeking to outpace their competition will learn some of the most effective ways for building their enterprise during a special free event on Staten Island. Presented by […]
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October 22, 2014

5 Ways to Attract New Customers to Your Website

Key strategies, such as search engine optimization (SEO), should be skillfully addressed  By BARTON HOROWITZ President, Relevant Public Relations LLC NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone! The importance of a company’s website for business growth cannot be overstated. A […]
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September 18, 2014

Free Business Help in Bay Ridge, Brooklyn Underscores 1st Anniversary of Preschool in Bensonhurst

Small Business Development Center assists experienced pre-K teachers in setting up and growing Little Brilliant Minds  BROOKLYN, N.Y. – As seasoned prekindergarten teachers, Francesca Gambino and Joann Serra were well aware of the ingredients needed for a nurturing pre-school environment. When they decided in 2011 to open a school of their own, however, their mutual track record […]
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August 7, 2014

Staten Island Small Business Development Center Guides New and Existing Business Owners to Greater Success

Experts in Staten Island and Brooklyn offer free advice on how to open a business STATEN ISLAND, N.Y.  —  For new and existing entrepreneurs, the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island helps pave a path toward a successful business.  Many individuals seeking business guidance may find this to be […]
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July 23, 2014

Staten Island Realtor Streamlines Process For New Yorkers Buying a Home in Italy

Cangiano Estates builds borough’s ‘5th bridge’ through alliance with Italian law firm STATEN ISLAND, N.Y. (JULY 23, 2014) – The newest addition among Staten Island’s major bridges reaches farther than Brooklyn or New Jersey, figuratively spanning to Europe. A recently forged industry partnership between an Island-based Realtor and an Italian-headquartered law firm is making it easier […]
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July 1, 2014

Your Chance to Embrace The Staten Island Coastline From Sea

‘Circumnavigate the Isle of Staten’ July 19 during National Lighthouse Museum’s 2nd boat tour of 2014 STATEN ISLAND, N.Y. – Many experienced world travelers will tell you the experience of seeing a popular destination from a vessel at sea is extremely memorable. The views are dramatically different from those available on land, nature paints inspiring vistas, and history […]
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June 3, 2014

NYC Police Commissioner Bratton To Recognize Staten Island's Standout Cops at Police Officer Of The Year Luncheon

Annual event to be hosted by the Staten Island Chamber of Commerce and Staten Island Advance  Staten Island, N.Y. (June 3, 2014) —  The Staten Island Chamber of Commerce and the Staten Island Advance will host its annual Police Officer of the Year Luncheon June 16  in LiGreci’s Staaten, West Brighton. The gathering, which will start at noon, will […]
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May 27, 2014

Relevant Public Relations New York: 10 Essential Questions To Ask When Seeking A Publicist/Marketing Expert For Your Business or Professional Practice

Relevance of content is vital for reaching your target audience NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is […]
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