SOCIAL MEDIA

February 23, 2016

10 Steps for Effective Content Marketing

Public Relations Firm in Staten Island, N.Y., Shares Universal Tenets of Digital Marketing That Work By Relevant Public Relations LLC As the Internet continues to evolve as a vehicle for business growth, so does the use of “content marketing,” a method of promoting an enterprise or brand online. This form of digital marketing has become a […]
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April 14, 2015

5 Reasons Your Business Marketing Should Include Social Media

New York public relations expert underscores the benefits of combining digital component with traditional branding initiatives By BARTON HOROWITZ President, Relevant Public Relations LLC Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored. If you have absolutely no connection to […]
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January 15, 2014

3 Reasons To Be Cautious When Launching A Facebook Page For Your Business

Relevant Public Relations points to a common error made by entrepreneurs on the popular social media site STATEN ISLAND, N.Y. — Most business owners and professionals are eager to utilize Facebook as a marketing tool for their enterprise. But regardless of whether your business or professional practice is new or long established, you shouldn’t jump onto the […]
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August 15, 2013

Relevant PR Suggests 5 Ways to Keep Your Customers Coming Back

STATEN ISLAND,  N.Y. — Excellent customer/client retention and referrals are essential ingredients of a growing, successful brand. Whether you run a professional practice, restaurant, retail business or manufacturing facility, there are a number of crucial steps you should take to ensure your customers or clients remain happy and loyal. Here is a checklist of what you […]
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August 14, 2013

Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant

FOR IMMEDIATE RELEASE: MONDAY, AUGUST 14, 2013   Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant Popular regional French and Mediterranean Eatery in Carrboro, N.C., is co-owned and operated by renowned Executive Chef Baptist Knaven  NEW YORK – Provence, the iconic regional French and Mediterranean restaurant located in Carrboro, N.C., has hired […]
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December 19, 2012

Relevant Public Relations Founder and President Barton Horowitz to Receive Louis R. Miller Business Leadership Award

STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]
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October 5, 2011

Miss New York 2011 Launches Petition To Defeat Deadly Cyber Bullying

 Kaitlin Monte responds to recent suicide of 14-year-old Buffalo resident New York — Kaitlin Monte, Miss New York 2011, has launched a petition supporting New York state legislators in their efforts to address the issue of cyberbullying. In September,  New York state Sen. Jeffrey D. Klein (D-Bronx/Westchester) joined fellow members of the Independent Democratic Conference and anti-bullying […]
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July 27, 2011

12 Ways To Secure Your Place As An Expert In Your Field

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are?  Here is some advice for qualified individuals who want to build a reputation […]
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July 6, 2011

How Social Media Can Benefit B2B Companies

Let’s face it: As a consumer you can’t even make a move online these days without running into some kind of social media campaign. That’s because most companies have come to recognize that sites and tools such as Facebook and Twitter are great at allowing them to connect with their customers. But what about if you’re […]
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June 24, 2011

7 Tips To Keep Your Customers Engaged When You Are Vacationing

Do you plan to work during your summer vacation? Or at least check email and voicemail? If so, you’re not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they’re on vacation, CNN says.  It’s often just too tempting to check in when your iPhone […]
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June 23, 2011

7 Major Errors Businesses Make During A PR Crisis

When a public relations disaster strikes, companies must act swiftly and precisely to douse the flames. There’s no cure-all for every PR crisis, but past mistakes show that there are some consistencies in what to avoid. Whether you’re dealing with bungled distribution channels, a spokesperson scandal, or an environmental disaster, the way you respond has a direct—financial […]
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June 21, 2011

10 Ways To Successfully Build Your Online Reputation

Social media presents a unique opportunity for anyone to develop a personal or business reputation to further their careers or boost sales and profits.  The key is understanding how to be successful in leveraging the tools of the social Web to effectively build your online reputation so you’re appropriately positioned to meet your goals. Following are […]
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June 17, 2011

3 Important Legal Considerations for Bloggers

If you think your blog could never get you into trouble, you might think again says Nellie Akalp, CEO of CorpNet.com, an online legal document filing service.  Writing for Mashable, Alkalp says self-employed or self-starting bloggers need to think about liability concerns. What if you unintentionally plagiarize someone’s work? Or maybe you end up writing about a […]
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June 9, 2011

8 Tips for Effective Use of Social Media and Blogging

When people are looking for a product or service, oftentimes they will first look for information about the subject on the Internet. In general, blogging is about having conversations in a public space that position you as a subject matter expert. Tip No.1: Position Yourself As An Expert.  Read more…
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May 24, 2011

Behind The Scenes Of Business: Relevant Public Relations President Is Brooklyn Native

NEW YORK — Did you know that the president of Relevant Public Relations was born and raised in Brooklyn, N.Y.? Barton Horowitz grew up in the Brooklyn seaside community of Brighton Beach, where he attended Abraham Lincoln High School. After graduating from Lincoln in 1967, the future public relations entrepreneur continued his education at the Brooklyn campus of […]
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May 11, 2011

How To Start A Business Blog

 You may have thought about blogging but then asked yourself, “What would I write about?”  “Who would read it?”  Or, “Is this the best use of my time?”  If you’re a business owner who already wears a hundred hats, the latter may be what keeps you from starting. While only you can decide if it’s the […]
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May 9, 2011

Do You Need a Full-Timer, Contractor or Outsourced Help?

Workers come in more varieties than ever. Use this advice to choose the best option for your business. Full-Timer? Contractor? Outsourced Help? Each way of hiring has its own advantages and disadvantages. Here are the pros and cons that business owners need to know when deciding how to hire the help they need. Read entire article.
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