July 27, 2011
By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are? Here is some advice for qualified individuals who want to build a reputation […]
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June 20, 2011
In a recent interview with the Staten Island Advance, Ralph Branca, CEO and president of Victory State Bank, discussess the dangers of relying on credit cards to survive in hard econmic times. ‘In such a tough economy, relying on credit cards to get by isn’t going to help for very long, if at all,’ writes Advance journalist […]
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May 31, 2011
Recent research suggests that vacation is more important than you may think — both for the health of the entrepreneur, as well as the health of the business. READ MORE …
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May 25, 2011
Head of Staten Island, N.Y.’s only community-based commercial bank says scammers may be attempting to divert assistance in wake of latest natural disasters STATEN ISLAND, N.Y. — Victory State Bank is reminding business owners and consumers to be alert to scammers seeking to pocket humanitarian-minded donations. “In the wake of recent storms that have crippled some communities […]
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May 24, 2011
NEW YORK — Did you know that the president of Relevant Public Relations was born and raised in Brooklyn, N.Y.? Barton Horowitz grew up in the Brooklyn seaside community of Brighton Beach, where he attended Abraham Lincoln High School. After graduating from Lincoln in 1967, the future public relations entrepreneur continued his education at the Brooklyn campus of […]
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May 23, 2011
Tuning forks’ ancient musical chords are believed to ‘balance the harmonies of the body’ NEW YORK — Most people would agree that music influences our moods, whether the preference is J-Z, Springsteen or Mozart. The question is: Why? There may be more to our personal music choices than most of us realize, according to Valerie Gullo, […]
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May 17, 2011
Miss New York Organization selects Staten Island, N.Y.-based firm to lead PR campaign as June’s Pageant Week nears STATEN ISLAND, N.Y. (May 17, 2011) — The Miss New York Organization, official operator of the Miss America Pageant’s New York state preliminary, has chosen Relevant Public Relations LLC as its public relations and marketing representative. “We require public relations […]
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May 16, 2011
STATEN ISLAND, N.Y. — Victory State Bank delivers education – literally. Representatives from Staten Island’s only community-based commercial bank recently visited Morris Intermediate School (IS 61) in Brighton Heights, in the spirit of a “Teach Children to Save” initiative. A total of four lessons were given to classes of approximately 30 students each. “Good financial habits […]
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May 9, 2011
STATEN ISLAND, N.Y. – Swimming pool season is starting up, and while it’s time to make a splash, it’s also time to play it safe. Some 300 drowning deaths of children under age 5 occur in swimming pools each year, according to the Consumer Product Safety Commission (CPSC). In most of these deaths, the children had […]
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May 9, 2011
Workers come in more varieties than ever. Use this advice to choose the best option for your business. Full-Timer? Contractor? Outsourced Help? Each way of hiring has its own advantages and disadvantages. Here are the pros and cons that business owners need to know when deciding how to hire the help they need. Read entire article.
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May 6, 2011
It can be easy for business owners to ignore their existing customers. After all, you’ve already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you’ll want to lasso another. Of course, keeping up a constant stream of marketing communications can be daunting. But if the […]
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April 20, 2011
Think blogging is for everyone? Click on this video, and then decide: 12yD8JyaVvY.
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April 20, 2011
“The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard — and getting harder,” writes Manhattan Beach, Calif.-based PR pro Robert Wynne. I particularly enjoyed reading an article Wynne had written in Forbes magazine back […]
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April 20, 2011
Commissioner Mintz Warns New Yorkers to Beware of Fee-Based Debt Settlement Companies NEW YORK — Debt settlement companies lure people struggling with debt by claiming that they will convince creditors to settle debts for less than what’s owed. However, it rarely works. Companies charge high fees and counsel consumers to ignore their debts, which can cause lasting […]
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April 13, 2011
STATEN ISLAND, N.Y. — Victory State Bank, a sponsor of Staten Island’s Dine Out Against Hunger initiative, wants to remind consumers about tomorrow’s campaign and the opportunity to help those in need. You don’t need a fancy invitation to get in on Dine Out Against Hunger on Staten Island, explains the Staten Island Advance. Just go to any participating […]
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April 12, 2011
Everyone feels tempted to indulge — whether it’s an extra trip to the fridge before bed or taking advantage of a two-for-one deal when you didn’t even need “one” in the first place. Some give in to the temptation while others fight it off in favor of discipline, control and a vision of what they really […]
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April 8, 2011
Staten Island’s only community-based commercial bank contributes to the Coalition for Debtor Education; bank plans to partner with educational organization for local seminars STATEN ISLAND, N.Y. — Victory State Bank, Staten Island, N.Y.’s only community-based commercial bank, has underscored its devotion to financial literacy with an $8,000 donation to the Coalition for Debtor Education (CDE). […]
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April 6, 2011
NEW YORK — Hiring a Tax Preparation Service This Tax Season? The New York City Department of Consumer Affairs (DCA) offers the following advice: Avoid “Instant,” “Rapid,” “Express” or “Fast Cash” refunds. “Instant” refunds are actually loans with extremely high interest rates known as refund anticipation loans (RALs). RALs must be repaid even if you don’t get […]
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