Relevant PR

December 10, 2014

How a Good Online Review Can Hurt Your Business

STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors. Even a good review may be […]
October 22, 2014

5 Ways to Attract New Customers to Your Website

Key strategies, such as search engine optimization (SEO), should be skillfully addressed  By BARTON HOROWITZ President, Relevant Public Relations LLC NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone! The importance of a company’s website for business growth cannot be overstated. A […]
March 20, 2014

Relevant Public Relations Chosen To Market Brand Of Staten Island Small Business Development Center

STATEN ISLAND, N.Y. — Relevant Public Relations LLC has been retained by the Staten Island Small Business Development Center (SI SBDC) in a mission to enhance community awareness of the organization’s free business-mentoring services. “Former business journalist Bart Horowitz and his firm, Relevant Public Relations, are talented, creative and dependable, with a solid handle on commerce […]
November 12, 2013

Relevant Public Relations Spotlights SEO Ailment and Cure

‘Keyword stuffing’ can cause the ranking of a business Website to slide NEW YORK — A business recently hired Relevant Public Relations to solve a problem that required immediate attention: Despite being among the best in its specific industry, the company’s Search Engine Optimization (SEO) was faltering with a Website that was losing ground to competitors. […]
August 23, 2013

In Business? Consider the Law Before Posting on Facebook, Twitter or Elsewhere

Always regard regulatory compliance as a vital ingredient of successful marketing By Barton Horowitz, President,  Relevant Public Relations NEW YORK – If you own an enterprise tied to the real estate or mortgage industries, make certain you understand your legal responsibilities regarding the marketing of your brand. According to the Federal Trade Commission, “… If your real […]
August 15, 2013

Relevant PR Suggests 5 Ways to Keep Your Customers Coming Back

STATEN ISLAND,  N.Y. — Excellent customer/client retention and referrals are essential ingredients of a growing, successful brand. Whether you run a professional practice, restaurant, retail business or manufacturing facility, there are a number of crucial steps you should take to ensure your customers or clients remain happy and loyal. Here is a checklist of what you […]
August 14, 2013

Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant

FOR IMMEDIATE RELEASE: MONDAY, AUGUST 14, 2013   Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant Popular regional French and Mediterranean Eatery in Carrboro, N.C., is co-owned and operated by renowned Executive Chef Baptist Knaven  NEW YORK – Provence, the iconic regional French and Mediterranean restaurant located in Carrboro, N.C., has hired […]
July 12, 2013

Relevant PR Highlights 5 Social Media Mistakes You Can Easily Avoid

STATEN ISLAND, N.Y. – Time is money. This cliché is especially true if you run a professional practice or other type of business. In today’s world, a lot of time is spent in the online world of blogs and social media.  Social media sites are like pharmaceuticals: They need to be tested to make sure they […]
May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]
April 30, 2013

'Relevant PR' Is Something Your SEO Firm May Not Be Telling You About

By BARTON HOROWITZ, president Relevant Public Relations (Relevant PR) “Where Success is Written®”   STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising. Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential […]