Content Marketing

April 17, 2017

Small Business Workshop May 2: ‘Breaking Through Online – Making Digital Marketing Work’

Free seminar to highlight brand-building strategies, tactics for connecting with customers, and tips for driving traffic   (CLICK HERE TO EASILY PRE-REGISTER FOR THIS WORKSHOP) STATEN ISLAND, N.Y. (APRIL 17, 2017) – An upcoming Staten Island seminar featuring two leading marketing experts will explain how established businesses and startups can greatly enhance their online presence. The […]
December 7, 2016

Staten Island Small Business Mentors Spotlight 6 Tips for Content Marketing Success

The small-business mentors of SCORE Staten Island are pointing to content marketing as a powerful tool for growing an enterprise. “One of the most effective – and affordable – ways for highlighting a business is using content marketing, a way of promoting an enterprise or brand online,” said John Amodio, SCORE Staten Island first vice-chair and […]
June 28, 2016

6 Tips For Growing Your Business With Effective Headlines

By Relevant Public Relations, LLC STATEN ISLAND, N.Y. — A good headline can attract new customers and keep your old ones loyal. Whether intended as a keyword-sensitive content-marketing asset for a blog, the title of a press release, or description in the subject field of an email, headlines matter. A quality headline will make the reader […]
May 15, 2015

10 Things to Ask Before Hiring a Public Relations/Marketing Company

Relevance of content is vital for reaching your target audience By Barton Horowitz, President Relevant Public Relations LLC NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professions in Staten Island and throughout New York, across […]
May 14, 2015

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
January 30, 2015

5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]