social media management

April 14, 2015

5 Reasons Your Business Marketing Should Include Social Media

New York public relations expert underscores the benefits of combining digital component with traditional branding initiatives By BARTON HOROWITZ President, Relevant Public Relations LLC Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored. If you have absolutely no connection to […]
August 3, 2011

Push is on to support neighborhood businesses

Local businesses need your support — and deserve it. They are at the heart of each community in this borough and represent the livelihoods of your family and friends. Though Staten Islanders have grown to be loyal customers of the mega-retailers that have put down roots in the borough, the nationally-based stores have not been nearly […]
July 27, 2011

Free Staten Island Credit Fair Is A Must For Business Owners

STATEN ISLAND, N.Y. — In business?  Thinking of making your mark as an entrepreneur? You won’t want to miss the Staten Island Credit Fair on Aug. 2 Here’s What You Need To Know:   NEW YORK CITY COUNCIL SPEAKER CHRISTINE C. QUINN, COUNCIL MEMBERS DOMENIC M. RECCHIA, JR, CHAIR, FINANCE COMMITTEE; DIANA REYNA, CHAIR, SMALL BUSINESS COMMITTEE; […]
July 27, 2011

12 Ways To Secure Your Place As An Expert In Your Field

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are?  Here is some advice for qualified individuals who want to build a reputation […]
June 30, 2011

5 Characteristics of Great Company Names

While a clever and appropriate name can impress your fan base, choosing an unoriginal, dull name communicates a lack of enthusiasm towards your new business venture.  However, it’s never too late to change a company’s name; some of the best businesses have changed their names when a better idea came around. (Xerox used to be called […]
June 9, 2011

8 Tips for Effective Use of Social Media and Blogging

When people are looking for a product or service, oftentimes they will first look for information about the subject on the Internet. In general, blogging is about having conversations in a public space that position you as a subject matter expert. Tip No.1: Position Yourself As An Expert.  Read more…
June 7, 2011

5 Attributes Of The World’s Greatest Business Leaders

Theodore Roosevelt once said, “People don’t care how much you know, until they know how much you care.”  Those business leaders that care the most have the greatest impact on their employees and will, in turn, be the most successful leaders.   When your employees know that you care about what they think and about their […]
May 31, 2011

Skipping Summer Vacations May Damage Business Owners' Health And Enterprise

Recent research suggests that vacation is more important than you may think — both for the health of the entrepreneur, as well as the health of the business.  READ MORE …
May 27, 2011

1 Million In-Ground Pool and Spa Drain Covers Recalled

Covers Pose Possible Entrapment Hazard to Swimmers  NEW YORK (May 26, 2011) — About 1 million in-ground pool and spa drain covers have been voluntarily recalled by manufacturers, in cooperation with the U.S. Consumer Product Safety Commission. (CPSC). The recalled drain covers were incorrectly rated to handle the flow of water through the cover, which could pose […]