Blog

March 19, 2014

'Start Your Business' Social Media Campaign Helps New Companies Launch in Just 6 Weeks

STATEN ISLAND, N.Y.  –  Would-be entrepreneurs  are about to have one more way to start living the dream of owning their own business as America’s SBDC and small business expert Rhonda Abrams launched the Six-Week Start-Up Campaign on March 17. Through social media outlet Facebook, the campaign will provide entrepreneurs with information, advice, and resources they […]
January 15, 2014

3 Reasons To Be Cautious When Launching A Facebook Page For Your Business

Relevant Public Relations points to a common error made by entrepreneurs on the popular social media site STATEN ISLAND, N.Y. — Most business owners and professionals are eager to utilize Facebook as a marketing tool for their enterprise. But regardless of whether your business or professional practice is new or long established, you shouldn’t jump onto the […]
December 20, 2013

New MLS Vendor is Embraced By Manhattan Association of Realtors®

Agreement with RealtyMX will allow Manhattan MLS members exclusive access to IDX  NEW YORK (Dec. 20, 2013) – The Manhattan Association of Realtors (MANAR) has inked a deal with New York City-based RealtyMX to be MANAR’s MLS technology partner. The agreement was announced at MANAR’s Holiday Party on Dec. 16, at the Gotham Comedy Club, Manhattan. […]
December 3, 2013

Staten Island, N.Y.-based Registered Nurse Marks 3 Decades of Providing Skincare, Permanent Hair Removal, Holistic Healthcare

Marina’s Advanced Skincare offers a wide variety of wellness-oriented therapies and programs for adults, children, and even pets STATEN ISLAND, N.Y. (Dec. 3, 2013) — Marina DiStefano is celebrating her 30th anniversary as a pioneer of modern-day holistic-health services on Staten Island. Now marking the first anniversary of its new location, her practice includes an affordable range of […]
November 26, 2013

5 Ways To Avoid Having The Stuffing Knocked Out Of Your Business After Black Friday

Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance NEW YORK – With Thanksgiving just days away, major retailers are focusing their sites on Black Friday. Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday. […]
November 12, 2013

Relevant Public Relations Spotlights SEO Ailment and Cure

‘Keyword stuffing’ can cause the ranking of a business Website to slide NEW YORK — A business recently hired Relevant Public Relations to solve a problem that required immediate attention: Despite being among the best in its specific industry, the company’s Search Engine Optimization (SEO) was faltering with a Website that was losing ground to competitors. […]
August 23, 2013

In Business? Consider the Law Before Posting on Facebook, Twitter or Elsewhere

Always regard regulatory compliance as a vital ingredient of successful marketing By Barton Horowitz, President,  Relevant Public Relations NEW YORK – If you own an enterprise tied to the real estate or mortgage industries, make certain you understand your legal responsibilities regarding the marketing of your brand. According to the Federal Trade Commission, “… If your real […]
August 15, 2013

Relevant PR Suggests 5 Ways to Keep Your Customers Coming Back

STATEN ISLAND,  N.Y. — Excellent customer/client retention and referrals are essential ingredients of a growing, successful brand. Whether you run a professional practice, restaurant, retail business or manufacturing facility, there are a number of crucial steps you should take to ensure your customers or clients remain happy and loyal. Here is a checklist of what you […]
August 14, 2013

Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant

FOR IMMEDIATE RELEASE: MONDAY, AUGUST 14, 2013   Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant Popular regional French and Mediterranean Eatery in Carrboro, N.C., is co-owned and operated by renowned Executive Chef Baptist Knaven  NEW YORK – Provence, the iconic regional French and Mediterranean restaurant located in Carrboro, N.C., has hired […]
August 13, 2013

Song by Army Vet, Award-Winning Island Tunesmith Attracts Over 108K Music-Video Hits on YouTube

Performance by Country recording artist Tim Maggart is poignantly blended with military footage and scenes of returning soldiers reuniting with family members STATEN ISLAND, N.Y. (AUG. 13, 2013)  — The combined musical talents of two award-winning songwriters have hit a high note that continues to soar. The music video of “A Link,” a patriotic song co-authored by […]
July 30, 2013

Haldey Compounding — A Specialized Bronx, N.Y., Pharmacy — To Host Open House For Doctors Whose Patients Could Benefit From Custom-Tailored Meds

BRONX, NEW YORK (July 30, 2013) — Doctors from throughout the New York metro area are invited to attend a free educational gathering sponsored by New York City-based HALDEY Pharmaceutical Compounding. The open-house style function will take place 5 to 8 p.m. on Aug. 7 and Aug. 21, at the company’s new headquarters: 2510 Westchester Ave., […]
July 14, 2013

Music Video Celebrating America’s Military Heroes Debuts at National Infantry Museum in Columbus, Ga.

Alabama-based recording artist Tim Maggart and New York Lawyer Jonathan D’Agostino collaborate for tribute to U.S. troops COLUMBUS, GA. – The combined musical talents of an award-winning songwriter from Phenix City, Ala., and a lawyer in Staten Island, N.Y., hit a patriotic high note on July 4. The music video for “A Link,” a song co-authored by […]
July 13, 2013

Staten Island Registered Nurse Marks 3 Decades of Providing Locals With Skincare, Permanent Hair Removal, Holistic-Healthcare

Marina’s Advanced Skincare offers a wide variety of wellness-oriented therapies and programs for adults, children, and even pets STATEN ISLAND, N.Y. — Marina DiStefano is marking her 30th anniversary as a pioneer of modern-day holistic-health services on Staten Island. Her practice includes an affordable range of services, such as advanced skincare, featuring the latest state-of-the-art technologies available in […]
July 12, 2013

Relevant PR Highlights 5 Social Media Mistakes You Can Easily Avoid

STATEN ISLAND, N.Y. – Time is money. This cliché is especially true if you run a professional practice or other type of business. In today’s world, a lot of time is spent in the online world of blogs and social media.  Social media sites are like pharmaceuticals: They need to be tested to make sure they […]
May 21, 2013

Relevant Public Relations Urges Help For Moore, Okla., Tornado Victims; Recommends Dealing With Well-Established Charities To Avoid Scams

STATEN ISLAND, N.Y. (May 21, 2013) – There is no doubt that the people of Moore, Okla., need assistance in the wake of yesterday’s massive deadly tornado. And, they need the help now. Based on past experiences, I am certain that Staten Islanders and our fellow New Yorkers will do all we can in an effort […]
May 18, 2013

Staten Island Couple Leave Retirement To Rekindle Iconic Salon, Reconnect With Community

Robin and Joe Labita renovate familiar location, launch fresh enterprise with partner STATEN ISLAND, N.Y. — A Staten Island husband-and-wife team revered for their community service and philanthropic contributions have returned home following a 10-year retirement in warmer climes. And, in keeping with their entrepreneurial spirits, Joe and Robin Labita are back at work. In addition […]
May 9, 2013

Staten Island’s Savo Brothers To Acquire Mount Manresa Property

   Jesuits find needs of many are not being met by an exclusively retreat-center approach  STATEN ISLAND, N.Y. (May 9, 2013) — The New York Province of the Society of Jesus confirmed on Wednesday a contractual agreement of $15 million for the purchase of the Mount Manresa Jesuit Retreat House property at 239 Fingerboard Rd., in the Fort Wadsworth […]
May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]