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November 12, 2013

Relevant Public Relations Spotlights SEO Ailment and Cure

‘Keyword stuffing’ can cause the ranking of a business Website to slide NEW YORK — A business recently hired Relevant Public Relations to solve a problem that required immediate attention: Despite being among the best in its specific industry, the company’s Search Engine Optimization (SEO) was faltering with a Website that was losing ground to competitors. […]
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August 23, 2013

In Business? Consider the Law Before Posting on Facebook, Twitter or Elsewhere

Always regard regulatory compliance as a vital ingredient of successful marketing By Barton Horowitz, President,  Relevant Public Relations NEW YORK – If you own an enterprise tied to the real estate or mortgage industries, make certain you understand your legal responsibilities regarding the marketing of your brand. According to the Federal Trade Commission, “… If your real […]
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August 15, 2013

Relevant PR Suggests 5 Ways to Keep Your Customers Coming Back

STATEN ISLAND,  N.Y. — Excellent customer/client retention and referrals are essential ingredients of a growing, successful brand. Whether you run a professional practice, restaurant, retail business or manufacturing facility, there are a number of crucial steps you should take to ensure your customers or clients remain happy and loyal. Here is a checklist of what you […]
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August 14, 2013

Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant

FOR IMMEDIATE RELEASE: MONDAY, AUGUST 14, 2013   Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant Popular regional French and Mediterranean Eatery in Carrboro, N.C., is co-owned and operated by renowned Executive Chef Baptist Knaven  NEW YORK – Provence, the iconic regional French and Mediterranean restaurant located in Carrboro, N.C., has hired […]
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August 13, 2013

Song by Army Vet, Award-Winning Island Tunesmith Attracts Over 108K Music-Video Hits on YouTube

Performance by Country recording artist Tim Maggart is poignantly blended with military footage and scenes of returning soldiers reuniting with family members STATEN ISLAND, N.Y. (AUG. 13, 2013)  — The combined musical talents of two award-winning songwriters have hit a high note that continues to soar. The music video of “A Link,” a patriotic song co-authored by […]
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July 30, 2013

Haldey Compounding — A Specialized Bronx, N.Y., Pharmacy — To Host Open House For Doctors Whose Patients Could Benefit From Custom-Tailored Meds

BRONX, NEW YORK (July 30, 2013) — Doctors from throughout the New York metro area are invited to attend a free educational gathering sponsored by New York City-based HALDEY Pharmaceutical Compounding. The open-house style function will take place 5 to 8 p.m. on Aug. 7 and Aug. 21, at the company’s new headquarters: 2510 Westchester Ave., […]
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July 14, 2013

Music Video Celebrating America’s Military Heroes Debuts at National Infantry Museum in Columbus, Ga.

Alabama-based recording artist Tim Maggart and New York Lawyer Jonathan D’Agostino collaborate for tribute to U.S. troops COLUMBUS, GA. – The combined musical talents of an award-winning songwriter from Phenix City, Ala., and a lawyer in Staten Island, N.Y., hit a patriotic high note on July 4. The music video for “A Link,” a song co-authored by […]
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July 13, 2013

Staten Island Registered Nurse Marks 3 Decades of Providing Locals With Skincare, Permanent Hair Removal, Holistic-Healthcare

Marina’s Advanced Skincare offers a wide variety of wellness-oriented therapies and programs for adults, children, and even pets STATEN ISLAND, N.Y. — Marina DiStefano is marking her 30th anniversary as a pioneer of modern-day holistic-health services on Staten Island. Her practice includes an affordable range of services, such as advanced skincare, featuring the latest state-of-the-art technologies available in […]
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July 12, 2013

Relevant PR Highlights 5 Social Media Mistakes You Can Easily Avoid

STATEN ISLAND, N.Y. – Time is money. This cliché is especially true if you run a professional practice or other type of business. In today’s world, a lot of time is spent in the online world of blogs and social media.  Social media sites are like pharmaceuticals: They need to be tested to make sure they […]
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May 18, 2013

Staten Island Couple Leave Retirement To Rekindle Iconic Salon, Reconnect With Community

Robin and Joe Labita renovate familiar location, launch fresh enterprise with partner STATEN ISLAND, N.Y. — A Staten Island husband-and-wife team revered for their community service and philanthropic contributions have returned home following a 10-year retirement in warmer climes. And, in keeping with their entrepreneurial spirits, Joe and Robin Labita are back at work. In addition […]
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May 9, 2013

Staten Island’s Savo Brothers To Acquire Mount Manresa Property

   Jesuits find needs of many are not being met by an exclusively retreat-center approach  STATEN ISLAND, N.Y. (May 9, 2013) — The New York Province of the Society of Jesus confirmed on Wednesday a contractual agreement of $15 million for the purchase of the Mount Manresa Jesuit Retreat House property at 239 Fingerboard Rd., in the Fort Wadsworth […]
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May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]
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April 30, 2013

'Relevant PR' Is Something Your SEO Firm May Not Be Telling You About

By BARTON HOROWITZ, president Relevant Public Relations (Relevant PR) “Where Success is Written®”   STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising. Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential […]
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April 10, 2013

Staten Island, N.Y., Teens Revving Up For 8-Day National Solar-Car Competition

Tottenville (High School) Green Technology Club Refines Design of Their Award-Winning Racer  NEW YORK — The next champion of U.S. automotive engineering may not be emerging in Detroit, but some 600 miles east in Staten Island, N.Y. Last July, the young team members accompanied their car to Texas. Under the guidance of green technology teacher Charles Dazzo, […]
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March 22, 2013

Staten Island-Based Financial Pro, Author Traveling Nationwide To Spread Financial Literacy

John Vento, CPA and Certified Financial Planner™, will address audiences in New York and venues as distant as Miami Beach, Los Angeles and Hawaii  STATEN ISLAND. N.Y. (March 22, 2013) – Are you living within your means? For some, this could be a difficult question to answer. In an effort to help Americans better understand this question […]
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March 11, 2013

Fund-Raising Bricks To Pave Walkway Of On Your Mark Facility

STATEN ISLAND, N.Y. — On Your Mark (OYM), one of Staten Island’s most effective charitable organizations, is paving the way to the future – almost literally. Coupling a facility-improvement project with a fund-raising initiative, the organization is offering an opportunity for community involvement through the sale of personalized brick pavers. The bricks, individually inscribed with a […]
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