Relevant Public Relations

June 20, 2019

Weichert, Realtors® – Evolution Group Tags Staten Island PR Firm Relevant Public Relations as Marketing Rep

STATEN ISLAND, N.Y. (June 20, 2019) – Weichert, Realtors® – Evolution Group, a Staten Island, N.Y.-based real estate agency, has chosen Relevant Public Relations LLC as its marketing and public relations representative. “I’m looking forward to building a long and beneficial relationship with Weichert, Realtors® – Evolution Group, a family business headed by native Staten Islanders whose combined […]
April 17, 2017

Small Business Workshop May 2: ‘Breaking Through Online – Making Digital Marketing Work’

Free seminar to highlight brand-building strategies, tactics for connecting with customers, and tips for driving traffic   (CLICK HERE TO EASILY PRE-REGISTER FOR THIS WORKSHOP) STATEN ISLAND, N.Y. (APRIL 17, 2017) – An upcoming Staten Island seminar featuring two leading marketing experts will explain how established businesses and startups can greatly enhance their online presence. The […]
December 10, 2014

How a Good Online Review Can Hurt Your Business

STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors. Even a good review may be […]
October 22, 2014

5 Ways to Attract New Customers to Your Website

Key strategies, such as search engine optimization (SEO), should be skillfully addressed  By BARTON HOROWITZ President, Relevant Public Relations LLC NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone! The importance of a company’s website for business growth cannot be overstated. A […]
November 12, 2013

Relevant Public Relations Spotlights SEO Ailment and Cure

‘Keyword stuffing’ can cause the ranking of a business Website to slide NEW YORK — A business recently hired Relevant Public Relations to solve a problem that required immediate attention: Despite being among the best in its specific industry, the company’s Search Engine Optimization (SEO) was faltering with a Website that was losing ground to competitors. […]
August 15, 2013

Relevant PR Suggests 5 Ways to Keep Your Customers Coming Back

STATEN ISLAND,  N.Y. — Excellent customer/client retention and referrals are essential ingredients of a growing, successful brand. Whether you run a professional practice, restaurant, retail business or manufacturing facility, there are a number of crucial steps you should take to ensure your customers or clients remain happy and loyal. Here is a checklist of what you […]
August 14, 2013

Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant

FOR IMMEDIATE RELEASE: MONDAY, AUGUST 14, 2013   Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant Popular regional French and Mediterranean Eatery in Carrboro, N.C., is co-owned and operated by renowned Executive Chef Baptist Knaven  NEW YORK – Provence, the iconic regional French and Mediterranean restaurant located in Carrboro, N.C., has hired […]
May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]
April 30, 2013

'Relevant PR' Is Something Your SEO Firm May Not Be Telling You About

By BARTON HOROWITZ, president Relevant Public Relations (Relevant PR) “Where Success is Written®”   STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising. Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential […]
March 4, 2013

3 'Targeted Marketing' Questions You Should Ask Before Hiring A Public Relations Firm

STATEN ISLAND, N.Y. — The concept of “targeted marketing” is easy to understand: Get your message in front of those who can best benefit from your services and/or products — and make certain that your timing is right. This also holds true for the targeted distribution of press releases. It’s obvious why ice cream trucks don’t […]
January 22, 2013

4 Questions You Need To Ask Your Public Relations Firm

For your PR investment to work, it has to be strategized by a skilled professional. A friend recently pointed me to an article written by West Coast PR pro Bob Silver. The theme of the article is clearly found in its title: “Questions any public relations pro you pay must be able to answer.” Hmmm, a challenge? […]
January 14, 2013

Relevant Public Relations Renews Deal With Comprehensive Wealth Management and John J. Vento, CPA

STATEN ISLAND, N.Y. – An agreement to have Relevant Public Relations LLC represent Comprehensive Wealth Management Ltd. and the accounting firm of John J. Vento, CPA has been renewed. “It was a relatively easy decision to extend our relationship with Relevant Public Relations,” said John J. Vento, the certified public accountant (CPA) and Certified Financial Planner™ […]
January 8, 2013

Relevant Public Relations Suggests 4 Ways to Treat Your Business Like A Sport, But Not A Game, in 2013

By Barton Horowitz President of Relevant Public Relations LLC STATEN ISLAND, N.Y. — Competing in business can be compared to competing in sports: Success requires knowledge, training, focus and stamina. And, just like sports, “wins” in business matter. In business, I prefer to view the “wins” as “earns,” because that’s what they really are. To grow […]
December 19, 2012

Relevant Public Relations Founder and President Barton Horowitz to Receive Louis R. Miller Business Leadership Award

STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]
December 12, 2012

12 Ways To Celebrate 12-12-12

NEW YORK (Dec. 12, 2012) – Today is the 12th day of the 12th month of a year that ends in 12.  This is a day we never again will experience in our lifetimes. You might be thinking, “Every day we live is another day we never again will experience.” So, what makes 12-12-12 additionally special? […]
August 3, 2011

Push is on to support neighborhood businesses

Local businesses need your support — and deserve it. They are at the heart of each community in this borough and represent the livelihoods of your family and friends. Though Staten Islanders have grown to be loyal customers of the mega-retailers that have put down roots in the borough, the nationally-based stores have not been nearly […]
July 27, 2011

12 Ways To Secure Your Place As An Expert In Your Field

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are?  Here is some advice for qualified individuals who want to build a reputation […]
July 8, 2011

Lawmakers Officiate As South Shore Rotary Club Installs A Woman As President For The First Time In Its 56-Year History

STATEN ISLAND, N.Y. (June 8, 2011) — Debbie Ferrara of Great Kills was sworn in yesterday afternoonas president of the South Shore Rotary Club. It is the first time in the club’s 56-year history that a woman has held the post. Coverage of the historic event, which took place at the Marina Grand, Great Kills, may be found at […]