commercial copy writing

January 14, 2011

Celebration of New York City-Based Publication Hits TV-Network Radar

NEW YORK — A network television film crew will be in Staten Island, N.Y.,  to capture a segment of the upcoming BELLA NYC launch party. The magazine, which hit newsstands for the first time earlier in the month with movie star/mom Denise Richards on the cover, has assembled an impressive guest list for the event, which will […]
January 3, 2011

Relevant PR Commentary: Don’t Neglect ‘Old-Fashioned’ Ways Of Communicating In Today’s Social-Media Rich Society

By BARTON HOROWITZ, president Relevant Public Relations With increasing numbers of people interacting on the Web, it’s become far too easy to lose ourselves in cyber space for extended periods of time. While online social-media activity can be an effective way of staying in touch with friends and business associates, it arguably lacks the warm emotional […]
December 29, 2010

Four Essential Questions To Ask Yourself When Conducting Business

By BARTON HOROWITZ, president of Relevant Public Relations There is no shortage of advice when it comes to running a business. Today’s information highway is paved with recommendations, instructions, guidance and litter –- lots and lots of litter. Here is some advice you can bank on, courtesy of Rotary International: “The Four-Way Test of things we […]
August 31, 2010

Video Surveillance Corp. places Relevant Public Relations at helm of multimedia initiatives

World-class security-systems integrator lauds PR firm’s high ethical standards NEW YORK — Video Surveillance Corp. (VSC), one of the nation’s leading security-systems integrators, has chosen Relevant Public Relations LLC as its multimedia representative. “We are a fully licensed and insured company with a 32-year-old track-record of providing businesses and homes with state-of-the-art protection from intruders,” said […]
July 29, 2010

Realtors Group Posts Blog Page To Discuss ‘The Truth About Staten Island’

NEW YORK CITY — The Staten Island Board of Realtors (SIBOR) has embarked on a mission to share “The Truth About Staten Island” with the rest of the nation. “Staten Island, N.Y., is a wonderful place to live and work,” said SIBOR CEO Sandy Krueger. “The borough offers a sophisticated blend of urban energy and suburban […]
July 1, 2010

New South Shore Rotary President provides agenda for 2011, praises previous administration

STATEN ISLAND, N.Y. — The South Shore Rotary Club’s presidential gavel officially changed hands yesterday. The gathering, held in the Marina Grand, Great Kills, marked the group’s first meeting under a newly seated administration. After congratulating Immediate Past President Dean Balsamini and other club members for accomplishing a variety of successful community fund-raisers despite a difficult […]
June 30, 2010

Realtors Pack SIBOR Headquarters Seeking Global Momentum, Cross-Cultural Understanding

BRIEFLY VIEW THE SYMPOSIUM ON NY1: Local Realtors Discuss Making Cross-Cultural Connections STATEN ISLAND, N.Y. — Scores of Realtors from the tri-state region gathered on June 24 at the Staten Island Board of Realtors (SIBOR) headquarters, Graniteville, seeking ways to expand the borders of their business. They obtained a wealth of information from a diverse panel […]
June 29, 2010

Free 'My Metabolic Makeover' workshop tonight in Brooklyn's Mill Basin/Bergen Beach area

Individualized nutrition program corrects body-chemistry, leads to better health, weight loss BROOKLYN, N.Y. — My Metabolic Makeover®’s highly anticipated free health-and-weight-loss workshop is back. Now that the word is out in Brooklyn, seats are expected to fill up tonight’s event near the border of Mill Basin and Bergen Beach. My Metabolic Makeover® is an individualized nutrition […]
June 24, 2010

Realtors Pack SIBOR Headquarters Seeking Global Momentum During 4th Annual Symposium

STATEN ISLAND, N.Y. — Scores of Realtors from the tri-state region gathered today at the Staten Island Board of Realtors (SIBOR) headquarters, Graniteville, seeking ways to expand the borders of their business. They obtained a wealth of information from a diverse panel of experts. “The most significant accomplishment of the day was to bring the universe […]
June 10, 2010

Ex-Staten Island Zoo Director Joins Victory State Bank As Business-Development VP

John Caltabiano will work to increase the influence of the only commercial bank headquartered on Staten Island. STATEN ISLAND, N.Y. — John Caltabiano, a Staten Island businessman and avid community volunteer, recently joined Victory State Bank as vice president of business development. In his new role at the only commercial bank headquartered on Staten Island, Caltabiano […]
June 7, 2010

Victory State Bank Introduces ‘Scantastic’ Remote Check-Deposit Service

DespositExpress is the latest hi-tech amenity offered by the Staten Island, N.Y.-based business bank STATEN ISLAND, N.Y.  — Victory State Bank, a recognized industry leader in customer service, recently unveiled the latest reason for businesses to join its customer roster: The convenience of depositing checks without having to leave your office.  “Victory State Bank customers now […]
May 10, 2010

U.S. Congressman McMahon applauds SBA honorees Barton Horowitz of Relevant Public Relations and Linda Baran of the Staten Island Chamber of Commerce

 VIEW ACCEPTANCE SPEECH: Barton Horowitz receives SBA Award in April, 2010 Staten Island, N.Y.  —  Rep. Michael E. McMahon has commended Barton Horowitz and Linda Baran, both from Staten Island, for being among this year’s U.S. Small Business Administration award winners.  In April, the New York District Office of the SBA honored six of the area’s top […]
May 7, 2010

Staten Island Public Relations Guru Delivers Cutting-Edge Marketing Strategies To Realtors

April 27, 2010

Relevant Public Relations President Barton Horowitz Honored With SBA’s Financial Services Champion Award

NEW YORK, N.Y. — Barton G. Horowitz, president of Staten Island, N.Y.-based Relevant Public Relations LLC, was recently presented with the Small Business Administration’s prestigious 2010 Financial Services Champion Award. Horowitz, 60, was lauded on April 23 by the New York District Office of the SBA during an awards ceremony held in Manhattan’s historic Consolidated Edison […]
March 25, 2010

Relevant Public Relations to represent film-production company Stanulis

Movie outfit is founder, operator of Atlantic City Short Film Festival
March 16, 2010

New York Industry Group CEO: Real Estate Market Looking Brighter On Staten Island

New York City borough sees 20 percent increase in closings to date as compared to same period in 2009
March 15, 2010

Relevant Public Relations Welcomes Staten Island Board of Realtors to Its Client Roster

New York City-based Staten Island Board of Realtors (SIBOR) is undergoing a communications makeover under the guidance of Relevant Public Relations