public relations

November 28, 2018

9 Tips for Repurposing a Press Release as an Advertorial

STATEN ISLAND, N.Y. – When used as part of a branding and growth strategy, press releases can assist in building the visibility and reputation of a business, especially when repurposed for blogs, emails and other avenues of digital media. One particular opportunity for press-release repurposing is to create an advertorial, or advertisement, crafted in the fashion […]
November 22, 2017

In Staten Island, New York, and Across the Nation, Keep the Beat with Cutting-Edge Marketing Tactics

In order for businesses to build their brands in the 21st century, traditional marketing and public relations strategies need to be combined with modern day technologies for optimum results.  
May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]
January 22, 2013

4 Questions You Need To Ask Your Public Relations Firm

For your PR investment to work, it has to be strategized by a skilled professional. A friend recently pointed me to an article written by West Coast PR pro Bob Silver. The theme of the article is clearly found in its title: “Questions any public relations pro you pay must be able to answer.” Hmmm, a challenge? […]
January 14, 2011

Social Media: Just A Passing Fancy?

December 30, 2010

New York City Councilwoman Debi Rose Urges Staten Island residents to participate in ‘blizzard clean-up’ survey

NEW YORK  —  City Councilwoman Debi Rose (D- District 49,  North Shore of Staten Island)  has created an online “blizzard clean-up” survey in response to the widely criticized clean-up effort that left residents of Staten Island stranded for days. The survey is accessible via Councilwoman Rose’s Facebook page and her twitter account or at http://surveymonkey.com/s/blizzardresponsesurvey. Councilwoman Rose, along with […]