March 25, 2011
Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly. In this […]
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March 23, 2011
When it comes to business success stories, there are plenty. But there are also many business blunders that we are not so familiar with. Those who were around when these blunders actually happened may remember them making the news, but others will be surprised to learn about some of the massive business blunders that have taken […]
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January 20, 2011
STATEN ISLAND, N.Y. (Jan. 20, 2011) —When combined with a professional public relations initiative, social media marketing can be a powerful, cost-effective component of a business’s growth strategy. RELEVANT PR ADVISE FOR NEW YORK AND ELSEWHERE Relevant Public Relations, offers the following advice for business owners and executives seeking to achieve the greatest benefit from their social media […]
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January 14, 2011
NEW YORK — A network television film crew will be in Staten Island, N.Y., to capture a segment of the upcoming BELLA NYC launch party. The magazine, which hit newsstands for the first time earlier in the month with movie star/mom Denise Richards on the cover, has assembled an impressive guest list for the event, which will […]
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January 3, 2011
By BARTON HOROWITZ, president Relevant Public Relations With increasing numbers of people interacting on the Web, it’s become far too easy to lose ourselves in cyber space for extended periods of time. While online social-media activity can be an effective way of staying in touch with friends and business associates, it arguably lacks the warm emotional […]
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December 29, 2010
By BARTON HOROWITZ, president of Relevant Public Relations There is no shortage of advice when it comes to running a business. Today’s information highway is paved with recommendations, instructions, guidance and litter –- lots and lots of litter. Here is some advice you can bank on, courtesy of Rotary International: “The Four-Way Test of things we […]
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August 31, 2010
World-class security-systems integrator lauds PR firm’s high ethical standards NEW YORK — Video Surveillance Corp. (VSC), one of the nation’s leading security-systems integrators, has chosen Relevant Public Relations LLC as its multimedia representative. “We are a fully licensed and insured company with a 32-year-old track-record of providing businesses and homes with state-of-the-art protection from intruders,” said […]
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July 29, 2010
NEW YORK CITY — The Staten Island Board of Realtors (SIBOR) has embarked on a mission to share “The Truth About Staten Island” with the rest of the nation. “Staten Island, N.Y., is a wonderful place to live and work,” said SIBOR CEO Sandy Krueger. “The borough offers a sophisticated blend of urban energy and suburban […]
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July 1, 2010
STATEN ISLAND, N.Y. — The South Shore Rotary Club’s presidential gavel officially changed hands yesterday. The gathering, held in the Marina Grand, Great Kills, marked the group’s first meeting under a newly seated administration. After congratulating Immediate Past President Dean Balsamini and other club members for accomplishing a variety of successful community fund-raisers despite a difficult […]
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June 29, 2010
Individualized nutrition program corrects body-chemistry, leads to better health, weight loss BROOKLYN, N.Y. — My Metabolic Makeover®’s highly anticipated free health-and-weight-loss workshop is back. Now that the word is out in Brooklyn, seats are expected to fill up tonight’s event near the border of Mill Basin and Bergen Beach. My Metabolic Makeover® is an individualized nutrition […]
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June 24, 2010
STATEN ISLAND, N.Y. — Scores of Realtors from the tri-state region gathered today at the Staten Island Board of Realtors (SIBOR) headquarters, Graniteville, seeking ways to expand the borders of their business. They obtained a wealth of information from a diverse panel of experts. “The most significant accomplishment of the day was to bring the universe […]
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June 10, 2010
John Caltabiano will work to increase the influence of the only commercial bank headquartered on Staten Island. STATEN ISLAND, N.Y. — John Caltabiano, a Staten Island businessman and avid community volunteer, recently joined Victory State Bank as vice president of business development. In his new role at the only commercial bank headquartered on Staten Island, Caltabiano […]
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May 25, 2010
Individualized nutrition program corrects body-chemistry, leads to better health, weight loss My Metabolic Makeover®’s highly anticipated free health-and-weight-loss workshop is back. Now that the word is out, seats are expected to fill up quickly. My Metabolic Makeover® is an individualized nutrition program that promotes weight-loss, weight-maintenance and overall health the way nature likely intended: By eliminating […]
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May 21, 2010
STATEN ISLAND, N.Y. — A prominent Staten Island business is on a quest to identify the “10 Most Influential Staten Islanders.” Relevant Public Relations launched a Web-based campaign on May 14 to determine which Islanders carry the greatest clout. The election, marketed almost entirely on Facebook. Twitter and LinkedIn, will conclude on May 28, at 9 […]
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May 10, 2010
VIEW ACCEPTANCE SPEECH: Barton Horowitz receives SBA Award in April, 2010 Staten Island, N.Y. — Rep. Michael E. McMahon has commended Barton Horowitz and Linda Baran, both from Staten Island, for being among this year’s U.S. Small Business Administration award winners. In April, the New York District Office of the SBA honored six of the area’s top […]
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May 7, 2010
April 27, 2010
NEW YORK, N.Y. — Barton G. Horowitz, president of Staten Island, N.Y.-based Relevant Public Relations LLC, was recently presented with the Small Business Administration’s prestigious 2010 Financial Services Champion Award. Horowitz, 60, was lauded on April 23 by the New York District Office of the SBA during an awards ceremony held in Manhattan’s historic Consolidated Edison […]
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March 16, 2010
New York City borough sees 20 percent increase in closings to date as compared to same period in 2009
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