April 6, 2011
NEW YORK — Hiring a Tax Preparation Service This Tax Season? The New York City Department of Consumer Affairs (DCA) offers the following advice: Avoid “Instant,” “Rapid,” “Express” or “Fast Cash” refunds. “Instant” refunds are actually loans with extremely high interest rates known as refund anticipation loans (RALs). RALs must be repaid even if you don’t get […]
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April 5, 2011
STATEN ISLAND, N.Y. — Do you know your credit score? “If you don’t, you should,” advises Ralph M. Branca, CEO and president of Victory State Bank. “Knowing – and comprehending – your credit score is an essential component of financial well-being.” Based upon information in credit reports, credit scores help lenders judge the stability of an […]
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April 4, 2011
STATEN ISLAND, N.Y. — A Staten Island business initiative launched in November 2010, and publicized by Relevant Public Relations LLC, most recently has drawn the attention of “Crain’s New York” magazine. In a “Crain’s New York” article published this week, “Regulation overload on New York’s small businesses,” journalist Cara S. Trager mentions the “Stop Suffocating Small […]
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April 1, 2011
5 Tips for a Useful Mission Statement What Does Your Company Really Do? Does your company “aim to be a leader of quality products, customer service, and innovation for tomorrow?” So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers—and employees. An intelligible mission statement is essential to […]
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March 31, 2011
STATEN ISLAND, N.Y. — Well-crafted e-mails and other forms of online marketing are essential tools for modern-day businesses seeking to grow. E-mail delivery provider Constant Contact® Inc. helps small businesses, associations, and nonprofits affordably connect with their customers, clients and members. Relevant Public Relations LLC, based in Staten Island, N.Y., is the borough’s only authorized Constant […]
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March 28, 2011
NEW YORK — Inc. magazine includes Social Media responsibilities among the 10 things a business owner should never micromanage. Relevant Public Relations LLC is a springboard for enterprises seeking high-quality online exposure and financial growth. Relevant PR can cost-effectively build your brand by creating, growing and maintaining a network of seamlessly integrated marketing initiatives, which include a professionally […]
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March 23, 2011
Blow out your first candle. Take your first steps. Look out the front windshield. It used to be a rite of passage for children. When they hit their first birthday, their parents could turn their car seats around, from the rear-facing to the forward-facing position. But a new recommendation urges parents to wait another year, until […]
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January 21, 2011
NEW YORK (Jan. 22, 2011) — Earlier this week, a red-carpet launch party celebrated the birth of BELLA NYC magazine with the glossiness and flair of a Hollywood premier. During the event, held at the upscale Vanderbilt at South Beach, in Staten Island, N.Y, a network television film crew captured some of the memories, including a […]
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January 20, 2011
STATEN ISLAND, N.Y. (Jan. 20, 2011) —When combined with a professional public relations initiative, social media marketing can be a powerful, cost-effective component of a business’s growth strategy. RELEVANT PR ADVISE FOR NEW YORK AND ELSEWHERE Relevant Public Relations, offers the following advice for business owners and executives seeking to achieve the greatest benefit from their social media […]
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January 14, 2011
NEW YORK — A network television film crew will be in Staten Island, N.Y., to capture a segment of the upcoming BELLA NYC launch party. The magazine, which hit newsstands for the first time earlier in the month with movie star/mom Denise Richards on the cover, has assembled an impressive guest list for the event, which will […]
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January 12, 2011
STATEN ISLAND, N.Y (Jan. 12, 2011) — To celebrate the memory of the Rev. Dr. Martin Luther King Jr., New York City Councilwoman Debi Rose will host a celebration event featuring Carolyn McKinstry, who, as a youngster survived a racist bombing in an Alabama church in the 1960s that killed four of her closest friends. In […]
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January 8, 2011
NEW YORK (Jan. 8, 2011) – If you are a business owner whose goals for 2011 include bigger returns, head for the College of Staten Island (CSI) on the morning of Wednesday, Jan. 12. That’s when the Small Business Development Center (SBDC) at CSI will present “Marketing Your Business.” The free seminar will focus on strategies […]
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January 3, 2011
By BARTON HOROWITZ, president Relevant Public Relations With increasing numbers of people interacting on the Web, it’s become far too easy to lose ourselves in cyber space for extended periods of time. While online social-media activity can be an effective way of staying in touch with friends and business associates, it arguably lacks the warm emotional […]
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December 30, 2010
NEW YORK — City Councilwoman Debi Rose (D- District 49, North Shore of Staten Island) has created an online “blizzard clean-up” survey in response to the widely criticized clean-up effort that left residents of Staten Island stranded for days. The survey is accessible via Councilwoman Rose’s Facebook page and her twitter account or at http://surveymonkey.com/s/blizzardresponsesurvey. Councilwoman Rose, along with […]
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December 13, 2010
BY BARTON HOROWITZ President, Relevant Public Relations LLC NEW YORK — The No.1 rule for utilizing online social media as a business-marketing tool is: Don’t be annoying. Communicating the benefits of doing business with your enterprise is arguably an essential component of success. However, with the avalanche of information being distributed to users of Facebook, Twitter […]
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November 10, 2010
Now, you can boost your business with the combined powers of e-mail marketing and public relations. That’s because Relevant Public Relations LLC, one of the nation’s fastest growing PR firms, has partnered with Constant Contact®, the leading e-mail marketing tool for small businesses like yours. Through our partnership, we can help you get up and running with a cost-effective e-mail […]
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November 4, 2010
Staten Island, N.Y. (Nov. 4, 2010) — Relevant Public Relations offers a highly extensive selection of professional services designed to help your business grow. As an authorized Constant Contact®Solutions Provider, Relevant can provide as much, or as little, assistance as you need to successfully promote your enterprise through e-mails and social media. If you like, you can […]
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October 31, 2010
Five-time Emmy award-winning underwater film producer and photographer Stan Waterman will be in St. George on Wednesday (Nov. 3) to exhibit a variety of his photographic works. The event, sponsored by the Staten Island Sport Divers Club (SISD), is open to the public. Among other noted accomplishments, Waterman was the underwater cinematographer for such films as […]
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