Blog

April 30, 2013

'Relevant PR' Is Something Your SEO Firm May Not Be Telling You About

By BARTON HOROWITZ, president Relevant Public Relations (Relevant PR) “Where Success is Written®”   STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising. Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential […]
April 10, 2013

Staten Island, N.Y., Teens Revving Up For 8-Day National Solar-Car Competition

Tottenville (High School) Green Technology Club Refines Design of Their Award-Winning Racer  NEW YORK — The next champion of U.S. automotive engineering may not be emerging in Detroit, but some 600 miles east in Staten Island, N.Y. Last July, the young team members accompanied their car to Texas. Under the guidance of green technology teacher Charles Dazzo, […]
March 22, 2013

Staten Island-Based Financial Pro, Author Traveling Nationwide To Spread Financial Literacy

John Vento, CPA and Certified Financial Planner™, will address audiences in New York and venues as distant as Miami Beach, Los Angeles and Hawaii  STATEN ISLAND. N.Y. (March 22, 2013) – Are you living within your means? For some, this could be a difficult question to answer. In an effort to help Americans better understand this question […]
March 11, 2013

Fund-Raising Bricks To Pave Walkway Of On Your Mark Facility

STATEN ISLAND, N.Y. — On Your Mark (OYM), one of Staten Island’s most effective charitable organizations, is paving the way to the future – almost literally. Coupling a facility-improvement project with a fund-raising initiative, the organization is offering an opportunity for community involvement through the sale of personalized brick pavers. The bricks, individually inscribed with a […]
March 4, 2013

3 'Targeted Marketing' Questions You Should Ask Before Hiring A Public Relations Firm

STATEN ISLAND, N.Y. — The concept of “targeted marketing” is easy to understand: Get your message in front of those who can best benefit from your services and/or products — and make certain that your timing is right. This also holds true for the targeted distribution of press releases. It’s obvious why ice cream trucks don’t […]
March 3, 2013

Relevant Public Relations Continues Offer Of $899 RelevantPRlaunchpad® For Businesses, Professional Practices And Online Enterprises

Nationwide PR/marketing initiative includes a high-impact press release and media-distribution combo designed to reach specifically targeted audiences NEW YORK — Business owners searching for an effective and affordable way to promote their enterprise have a highly attractive option: The RelevantPRlaunchpad®. Introudced by Relevant Public Relations LLC  in June 2011, the RelevantPRlaunchpad® is a nationwide marketing initiative designed to […]
February 26, 2013

Sandy-Shaken Onsite Caterer Marina Grand Reunites With Patrons As Weeknight Restaurant, Weekend Party Place

Click here to view NY1 news footage of the Marina Grand’s post-Sandy comeback Owners seek to spread word of reopening and get employees back to work as nearby sibling Marina Café awaits city permits required to complete renovations STATEN ISLAND, N.Y. — The Marina Grand in Great Kills will be marking its 15th anniversary in March. Owners, however, […]
February 8, 2013

Manhattan Realtors to Induct New President and Celebrate Latest ‘MANAR Realtor of the Year’

FOR IMMEDIATE RELEASE: FRIDAY, FEB. 8, 2013 Robb Pair of Harlem Lofts to take helm of trade organization on Feb. 21 NEW YORK — Frederick (Rick) Wohlfarth, president of the Manhattan Association of Realtors (MANAR), will be concluding his term in an upbeat fashion with the newly awarded title of “2012 MANAR Realtor of the Year.” […]
January 26, 2013

New York Attorney Pens 2 Songs Among 10 Finalists Vying For CMT Listeners’ Choice Award

FOR IMMEDIATE RELEASE: SATURDAY, JAN. 26, 2013 Songs co-written by lawyer Jonathan D’Agostino are among the best 3 years running New York – A lawyer who handles accident cases for a living has proven that writing top-notch songs is no accident. For the third consecutive year, New York-based personal-injury attorney Jonathan D’Agostino has penned a top-ten […]
January 22, 2013

4 Questions You Need To Ask Your Public Relations Firm

For your PR investment to work, it has to be strategized by a skilled professional. A friend recently pointed me to an article written by West Coast PR pro Bob Silver. The theme of the article is clearly found in its title: “Questions any public relations pro you pay must be able to answer.” Hmmm, a challenge? […]
January 14, 2013

Relevant Public Relations Renews Deal With Comprehensive Wealth Management and John J. Vento, CPA

STATEN ISLAND, N.Y. – An agreement to have Relevant Public Relations LLC represent Comprehensive Wealth Management Ltd. and the accounting firm of John J. Vento, CPA has been renewed. “It was a relatively easy decision to extend our relationship with Relevant Public Relations,” said John J. Vento, the certified public accountant (CPA) and Certified Financial Planner™ […]
January 11, 2013

5 Easy Ways To Tune-Up Customer Service

By BARTON HOROWITZ President, Relevant Public Relations NEW YORK — Three of the most important tenets of running a business are SERVICE, SERVICE, and  MORE SERVICE. This is true of  all types of commercial endeavors, such as professional practices, restaurants, retail establishments and business-to-business enterprises. Customer service begins as soon as the initial contact with a […]
January 8, 2013

Relevant Public Relations Suggests 4 Ways to Treat Your Business Like A Sport, But Not A Game, in 2013

By Barton Horowitz President of Relevant Public Relations LLC STATEN ISLAND, N.Y. — Competing in business can be compared to competing in sports: Success requires knowledge, training, focus and stamina. And, just like sports, “wins” in business matter. In business, I prefer to view the “wins” as “earns,” because that’s what they really are. To grow […]
January 8, 2013

Relevant Public Relations Selected As PR/Marketing Rep For Manhattan-Based Dentist of Miss New York USA® and Miss New York pageants

          FOR IMMEDIATE RELEASE: TUESDAY, JAN. 8, 2013   Relevant Public Relations Chosen By Dr. Victoria Veytsman As Rep  Of Madison Avenue Center For Cosmetic Dentistry and Invisalign Client is Official Dentist of Miss New York USA® and Miss New York pageants   NEW YORK – Madison Avenue Center for Cosmetic Dentistry […]
December 21, 2012

Victory State Bank Marks 15th Anniversary

FOR IMMEDIATE RELEASE: FRIDAY, DEC. 20, 2012   Victory State Bank Marks 15th Anniversary  Staten Island’s only community-based commercial bank triumphs amid challenging regulatory demands, rollercoaster shifts in U.S. economy, and other business hurdles STATEN ISLAND, N.Y. — Victory State Bank was born out of necessity. A meeting in 1995 between businessman Joseph J. LiBassi, banking and […]
December 19, 2012

Relevant Public Relations Founder and President Barton Horowitz to Receive Louis R. Miller Business Leadership Award

STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]
December 12, 2012

12 Ways To Celebrate 12-12-12

NEW YORK (Dec. 12, 2012) – Today is the 12th day of the 12th month of a year that ends in 12.  This is a day we never again will experience in our lifetimes. You might be thinking, “Every day we live is another day we never again will experience.” So, what makes 12-12-12 additionally special? […]
November 16, 2012

SBA Urges Hurricane Sandy Survivors In New York To Apply For Assistance Before Insurance Settlement

FOR IMMEDIATE RELEASE: FRIDAY, NOV. 16, 2012   SBA Urges Hurricane Sandy Survivors In New York To Apply For Assistance Before Insurance Settlement Homeowners and renters can apply for damages to their home, personal property and vehicles; businesses can apply for damages to real estate, business contents, economic losses STATEN ISLAND, N.Y –  If your Staten Island […]