MARKETING & PUBLIC RELATIONS

November 28, 2018

9 Tips for Repurposing a Press Release as an Advertorial

STATEN ISLAND, N.Y. – When used as part of a branding and growth strategy, press releases can assist in building the visibility and reputation of a business, especially when repurposed for blogs, emails and other avenues of digital media. One particular opportunity for press-release repurposing is to create an advertorial, or advertisement, crafted in the fashion […]
November 22, 2017

In Staten Island, New York, and Across the Nation, Keep the Beat with Cutting-Edge Marketing Tactics

In order for businesses to build their brands in the 21st century, traditional marketing and public relations strategies need to be combined with modern day technologies for optimum results.  
October 25, 2016

3 Scary Ways to Bungle a Small Business Press Release

Improve your chances of impressing newsroom decision makers by avoiding typical media-release blunders The end of October is the time of ghosts and goblins – and for many small-business owners, it’s also the time for ramping up pre-holiday marketing efforts. One of the best ways to promote your brand is to share your company’s worthwhile news with […]
September 28, 2016

Relevant Public Relations in New York to Spotlight Emusi App for Apple and Android Users Worldwide

Staten Island, NYC based PR/marketing firm to fuel launch of musical-messaging app NEW YORK (Sept.  2016) – The creators of Emusi App have chosen Relevant Public Relations LLC to spearhead the marketing launch of the digital product, which provides Apple and Android users throughout the world access to a unique library of original pre-recorded singing messages. […]
June 29, 2016

9 Tips to Get Your Press Release Published

It Takes a Bit of Know-How to Get a Media Release Noticed By Barton Horowitz, President, Relevant Public Relations LLC During my previous years as a business journalist and columnist, I would receive and review press releases on a daily basis. Some of the solicitations would merit publication, while others were destined for the trash. Much […]
June 28, 2016

6 Tips For Growing Your Business With Effective Headlines

By Relevant Public Relations, LLC STATEN ISLAND, N.Y. — A good headline can attract new customers and keep your old ones loyal. Whether intended as a keyword-sensitive content-marketing asset for a blog, the title of a press release, or description in the subject field of an email, headlines matter. A quality headline will make the reader […]
February 23, 2016

10 Steps for Effective Content Marketing

Public Relations Firm in Staten Island, N.Y., Shares Universal Tenets of Digital Marketing That Work By Relevant Public Relations LLC As the Internet continues to evolve as a vehicle for business growth, so does the use of “content marketing,” a method of promoting an enterprise or brand online. This form of digital marketing has become a […]
November 6, 2015

Public Relations Agency on Staten Island is One-Stop Marketing Center for U.S. Businesses

 Staten Island PR agency offers comprehensive custom-made business marketing, advertising and branding services to clients in New York City and across the nation STATEN ISLAND, N.Y. —  Relevant Public Relations LLC provides corporations, professional practices and businesses of any size with the marketing strategies needed to successfully target and attract a larger customer base. The PR firm offers an array of complementary services designed to bolster […]
May 15, 2015

10 Things to Ask Before Hiring a Public Relations/Marketing Company

Relevance of content is vital for reaching your target audience By Barton Horowitz, President Relevant Public Relations LLC NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professions in Staten Island and throughout New York, across […]
May 14, 2015

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
May 6, 2015

4 Essentials of a Business Marketing Plan

By Barton Horowitz President, Relevant Public Relations LLC With little exception, every business needs a marketing program to grow – or in some cases even to survive. The strategies used to market an enterprise may vary from one business to the next, but some basic elements hold true for most. Whether you are launching a new […]
April 14, 2015

5 Reasons Your Business Marketing Should Include Social Media

New York public relations expert underscores the benefits of combining digital component with traditional branding initiatives By BARTON HOROWITZ President, Relevant Public Relations LLC Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored. If you have absolutely no connection to […]
March 26, 2015

10 Tips For Improving The Odds Of A Do-It-Yourself Press Release Being Published

Business owners and leaders of not-for-profit organizations commonly face the dilemma of newsrooms being unresponsive to their media releases. An often-repeated concern of  do-it-yourselfers is: “I sent the newspaper [or broadcast newsroom] a press release and it wasn’t published.” Aside from hiring a public relations professional to write and distribute your information, there are some things […]
January 30, 2015

5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
December 10, 2014

How a Good Online Review Can Hurt Your Business

STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors. Even a good review may be […]
October 22, 2014

5 Ways to Attract New Customers to Your Website

Key strategies, such as search engine optimization (SEO), should be skillfully addressed  By BARTON HOROWITZ President, Relevant Public Relations LLC NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone! The importance of a company’s website for business growth cannot be overstated. A […]
May 27, 2014

Relevant Public Relations New York: 10 Essential Questions To Ask When Seeking A Publicist/Marketing Expert For Your Business or Professional Practice

Relevance of content is vital for reaching your target audience NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is […]
May 19, 2014

Staten Island Social Media, E-Marketing, Blog Package

Relevant Public Relations offers cost-effective digital marketing for businesses on a budget STATEN ISLAND, N.Y. — Want to grow your business  or professional practice? You can begin attracting new customers/clients now with the “Relevant PR  Search Engine Optimized! SOCIAL MEDIA, E-BLASTING BLOG PACKAGE” The program features a combination  of public relations and marketing strategies designed to enhance your brand, […]