MARKETING & PUBLIC RELATIONS

May 19, 2014

Staten Island Social Media, E-Marketing, Blog Package

Relevant Public Relations offers cost-effective digital marketing for businesses on a budget STATEN ISLAND, N.Y. — Want to grow your business  or professional practice? You can begin attracting new customers/clients now with the “Relevant PR  Search Engine Optimized! SOCIAL MEDIA, E-BLASTING BLOG PACKAGE” The program features a combination  of public relations and marketing strategies designed to enhance your brand, […]
March 20, 2014

Relevant Public Relations Chosen To Market Brand Of Staten Island Small Business Development Center

STATEN ISLAND, N.Y. — Relevant Public Relations LLC has been retained by the Staten Island Small Business Development Center (SI SBDC) in a mission to enhance community awareness of the organization’s free business-mentoring services. “Former business journalist Bart Horowitz and his firm, Relevant Public Relations, are talented, creative and dependable, with a solid handle on commerce […]
January 15, 2014

3 Reasons To Be Cautious When Launching A Facebook Page For Your Business

Relevant Public Relations points to a common error made by entrepreneurs on the popular social media site STATEN ISLAND, N.Y. — Most business owners and professionals are eager to utilize Facebook as a marketing tool for their enterprise. But regardless of whether your business or professional practice is new or long established, you shouldn’t jump onto the […]
November 26, 2013

5 Ways To Avoid Having The Stuffing Knocked Out Of Your Business After Black Friday

Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance NEW YORK – With Thanksgiving just days away, major retailers are focusing their sites on Black Friday. Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday. […]
November 12, 2013

Relevant Public Relations Spotlights SEO Ailment and Cure

‘Keyword stuffing’ can cause the ranking of a business Website to slide NEW YORK — A business recently hired Relevant Public Relations to solve a problem that required immediate attention: Despite being among the best in its specific industry, the company’s Search Engine Optimization (SEO) was faltering with a Website that was losing ground to competitors. […]
August 23, 2013

In Business? Consider the Law Before Posting on Facebook, Twitter or Elsewhere

Always regard regulatory compliance as a vital ingredient of successful marketing By Barton Horowitz, President,  Relevant Public Relations NEW YORK – If you own an enterprise tied to the real estate or mortgage industries, make certain you understand your legal responsibilities regarding the marketing of your brand. According to the Federal Trade Commission, “… If your real […]
August 15, 2013

Relevant PR Suggests 5 Ways to Keep Your Customers Coming Back

STATEN ISLAND,  N.Y. — Excellent customer/client retention and referrals are essential ingredients of a growing, successful brand. Whether you run a professional practice, restaurant, retail business or manufacturing facility, there are a number of crucial steps you should take to ensure your customers or clients remain happy and loyal. Here is a checklist of what you […]
August 14, 2013

Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant

FOR IMMEDIATE RELEASE: MONDAY, AUGUST 14, 2013   Relevant Public Relations of NYC Chosen to Represent North Carolina’s Iconic Provence Restaurant Popular regional French and Mediterranean Eatery in Carrboro, N.C., is co-owned and operated by renowned Executive Chef Baptist Knaven  NEW YORK – Provence, the iconic regional French and Mediterranean restaurant located in Carrboro, N.C., has hired […]
July 12, 2013

Relevant PR Highlights 5 Social Media Mistakes You Can Easily Avoid

STATEN ISLAND, N.Y. – Time is money. This cliché is especially true if you run a professional practice or other type of business. In today’s world, a lot of time is spent in the online world of blogs and social media.  Social media sites are like pharmaceuticals: They need to be tested to make sure they […]
April 30, 2013

'Relevant PR' Is Something Your SEO Firm May Not Be Telling You About

By BARTON HOROWITZ, president Relevant Public Relations (Relevant PR) “Where Success is Written®”   STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising. Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential […]
March 4, 2013

3 'Targeted Marketing' Questions You Should Ask Before Hiring A Public Relations Firm

STATEN ISLAND, N.Y. — The concept of “targeted marketing” is easy to understand: Get your message in front of those who can best benefit from your services and/or products — and make certain that your timing is right. This also holds true for the targeted distribution of press releases. It’s obvious why ice cream trucks don’t […]
March 3, 2013

Relevant Public Relations Continues Offer Of $899 RelevantPRlaunchpad® For Businesses, Professional Practices And Online Enterprises

Nationwide PR/marketing initiative includes a high-impact press release and media-distribution combo designed to reach specifically targeted audiences NEW YORK — Business owners searching for an effective and affordable way to promote their enterprise have a highly attractive option: The RelevantPRlaunchpad®. Introudced by Relevant Public Relations LLC  in June 2011, the RelevantPRlaunchpad® is a nationwide marketing initiative designed to […]
January 22, 2013

4 Questions You Need To Ask Your Public Relations Firm

For your PR investment to work, it has to be strategized by a skilled professional. A friend recently pointed me to an article written by West Coast PR pro Bob Silver. The theme of the article is clearly found in its title: “Questions any public relations pro you pay must be able to answer.” Hmmm, a challenge? […]
January 14, 2013

Relevant Public Relations Renews Deal With Comprehensive Wealth Management and John J. Vento, CPA

STATEN ISLAND, N.Y. – An agreement to have Relevant Public Relations LLC represent Comprehensive Wealth Management Ltd. and the accounting firm of John J. Vento, CPA has been renewed. “It was a relatively easy decision to extend our relationship with Relevant Public Relations,” said John J. Vento, the certified public accountant (CPA) and Certified Financial Planner™ […]
January 11, 2013

5 Easy Ways To Tune-Up Customer Service

By BARTON HOROWITZ President, Relevant Public Relations NEW YORK — Three of the most important tenets of running a business are SERVICE, SERVICE, and  MORE SERVICE. This is true of  all types of commercial endeavors, such as professional practices, restaurants, retail establishments and business-to-business enterprises. Customer service begins as soon as the initial contact with a […]
January 8, 2013

Relevant Public Relations Suggests 4 Ways to Treat Your Business Like A Sport, But Not A Game, in 2013

By Barton Horowitz President of Relevant Public Relations LLC STATEN ISLAND, N.Y. — Competing in business can be compared to competing in sports: Success requires knowledge, training, focus and stamina. And, just like sports, “wins” in business matter. In business, I prefer to view the “wins” as “earns,” because that’s what they really are. To grow […]
January 8, 2013

Relevant Public Relations Selected As PR/Marketing Rep For Manhattan-Based Dentist of Miss New York USA® and Miss New York pageants

          FOR IMMEDIATE RELEASE: TUESDAY, JAN. 8, 2013   Relevant Public Relations Chosen By Dr. Victoria Veytsman As Rep  Of Madison Avenue Center For Cosmetic Dentistry and Invisalign Client is Official Dentist of Miss New York USA® and Miss New York pageants   NEW YORK – Madison Avenue Center for Cosmetic Dentistry […]
December 19, 2012

Relevant Public Relations Founder and President Barton Horowitz to Receive Louis R. Miller Business Leadership Award

STATEN ISLAND, N.Y. – It seems no matter what he sets his mind to, Barton Horowitz has no problem achieving success. At 63, Horowitz has held several top job titles and held them all successfully — moving almost seamlessly from one to the next, making the difficult look effortless. Horowitz’s latest venture is Relevant Public Relations, […]