MARKETING & PUBLIC RELATIONS
October 22, 2014
Key strategies, such as search engine optimization (SEO), should be skillfully addressed By BARTON HOROWITZ President, Relevant Public Relations LLC NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone! The importance of a company’s website for business growth cannot be overstated. A […]
May 27, 2014
Relevance of content is vital for reaching your target audience NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is […]
November 26, 2013
Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance NEW YORK – With Thanksgiving just days away, major retailers are focusing their sites on Black Friday. Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday. […]
November 12, 2013
‘Keyword stuffing’ can cause the ranking of a business Website to slide NEW YORK — A business recently hired Relevant Public Relations to solve a problem that required immediate attention: Despite being among the best in its specific industry, the company’s Search Engine Optimization (SEO) was faltering with a Website that was losing ground to competitors. […]
April 30, 2013
By BARTON HOROWITZ, president Relevant Public Relations (Relevant PR) “Where Success is Written®” STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising. Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential […]
March 3, 2013
Nationwide PR/marketing initiative includes a high-impact press release and media-distribution combo designed to reach specifically targeted audiences NEW YORK — Business owners searching for an effective and affordable way to promote their enterprise have a highly attractive option: The RelevantPRlaunchpad®. Introudced by Relevant Public Relations LLC in June 2011, the RelevantPRlaunchpad® is a nationwide marketing initiative designed to […]
January 22, 2013
For your PR investment to work, it has to be strategized by a skilled professional. A friend recently pointed me to an article written by West Coast PR pro Bob Silver. The theme of the article is clearly found in its title: “Questions any public relations pro you pay must be able to answer.” Hmmm, a challenge? […]
January 14, 2013
STATEN ISLAND, N.Y. – An agreement to have Relevant Public Relations LLC represent Comprehensive Wealth Management Ltd. and the accounting firm of John J. Vento, CPA has been renewed. “It was a relatively easy decision to extend our relationship with Relevant Public Relations,” said John J. Vento, the certified public accountant (CPA) and Certified Financial Planner™ […]
January 11, 2013
By BARTON HOROWITZ President, Relevant Public Relations NEW YORK — Three of the most important tenets of running a business are SERVICE, SERVICE, and MORE SERVICE. This is true of all types of commercial endeavors, such as professional practices, restaurants, retail establishments and business-to-business enterprises. Customer service begins as soon as the initial contact with a […]