Blog
June 29, 2016
It Takes a Bit of Know-How to Get a Media Release Noticed By Barton Horowitz, President, Relevant Public Relations LLC During my previous years as a business journalist and columnist, I would receive and review press releases on a daily basis. Some of the solicitations would merit publication, while others were destined for the trash. Much […]
June 28, 2016
By Relevant Public Relations, LLC STATEN ISLAND, N.Y. — A good headline can attract new customers and keep your old ones loyal. Whether intended as a keyword-sensitive content-marketing asset for a blog, the title of a press release, or description in the subject field of an email, headlines matter. A quality headline will make the reader […]
February 23, 2016
Public Relations Firm in Staten Island, N.Y., Shares Universal Tenets of Digital Marketing That Work By Relevant Public Relations LLC As the Internet continues to evolve as a vehicle for business growth, so does the use of “content marketing,” a method of promoting an enterprise or brand online. This form of digital marketing has become a […]
February 17, 2016
Holding company of Victory State Bank places among market’s top performing U.S. and international companies STATEN ISLAND, N.Y. (Feb. 17, 2016) – VSB Bancorp Inc. (OTCQX: VSBN)) has been named to the 2016 OTCQX® Best 50, a ranking of top performing companies traded on the OTCQX Best Market last year. The OTCQX Best 50 is an […]
November 6, 2015
Staten Island PR agency offers comprehensive custom-made business marketing, advertising and branding services to clients in New York City and across the nation STATEN ISLAND, N.Y. — Relevant Public Relations LLC provides corporations, professional practices and businesses of any size with the marketing strategies needed to successfully target and attract a larger customer base. The PR firm offers an array of complementary services designed to bolster […]
October 30, 2015
Staten Island, N.Y-based Relevant Public Relations shares advice for growing profits NEW YORK – With Thanksgiving 2015 less than a month away, major retailers are focusing their immediate ambitions on Black Friday (Nov. 27) and Cyber Monday (Nov. 30). Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer […]
September 4, 2015
STATEN ISLAND, N.Y. (Sept. 4, 2015) – Saint Paul’s School of Nursing, Staten Island, an educational facility with roots that extend for 111 years, will add a new chapter to its history Sept. 9. During a gathering at the Hilton Garden Inn, Bloomfield, 6 to 9 p.m., on Wednesday, the school, formerly Saint Vincent Catholic Centers […]
June 4, 2015
By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used […]
May 15, 2015
Relevance of content is vital for reaching your target audience By Barton Horowitz, President Relevant Public Relations LLC NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professions in Staten Island and throughout New York, across […]
May 14, 2015
For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
May 6, 2015
By Barton Horowitz President, Relevant Public Relations LLC With little exception, every business needs a marketing program to grow – or in some cases even to survive. The strategies used to market an enterprise may vary from one business to the next, but some basic elements hold true for most. Whether you are launching a new […]
April 14, 2015
New York public relations expert underscores the benefits of combining digital component with traditional branding initiatives By BARTON HOROWITZ President, Relevant Public Relations LLC Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored. If you have absolutely no connection to […]
March 26, 2015
Business owners and leaders of not-for-profit organizations commonly face the dilemma of newsrooms being unresponsive to their media releases. An often-repeated concern of do-it-yourselfers is: “I sent the newspaper [or broadcast newsroom] a press release and it wasn’t published.” Aside from hiring a public relations professional to write and distribute your information, there are some things […]
January 30, 2015
By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
January 26, 2015
Assemblywoman Nicole Malliotakis inducts Dilshad (Dil) Gillani as president of the Staten Island Board of Realtors. (Photo: Courtesy of the Staten Island Board of Realtors.) Dil Gillani assumes leadership of organization dedicated to the American dream STATEN ISLAND, N.Y. – Dilshad (Dil) Gillani, broker/owner of Gillani Homes, has taken the helm as the 53nd president of […]
January 12, 2015
Staten Island Small Business Development Center to host event in two boroughs STATEN ISLAND, N.Y. (Jan. 13, 2015) – Important tax changes affecting small business owners will be featured during an upcoming seminar presented by the Staten Island Small Business Development Center (SI SBDC). The no-cost seminar, “Federal and New York State Tax Law Updates for Small […]
December 15, 2014
BROOKLYN, N.Y. (Dec. 15, 2014) – As one year comes to an end and another begins, many Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency. Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during […]
December 10, 2014
STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors. Even a good review may be […]