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October 30, 2015

5 Business Tips For Avoiding Holiday Season Stress

Staten Island, N.Y-based Relevant Public Relations shares advice for growing profits NEW YORK – With Thanksgiving 2015 less than a month away, major retailers are focusing their immediate ambitions on Black Friday (Nov. 27) and Cyber Monday (Nov. 30). Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer […]
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September 4, 2015

New Milestones for Staten Island’s Saint Paul’s School of Nursing

STATEN ISLAND, N.Y. (Sept. 4, 2015) – Saint Paul’s School of Nursing, Staten Island, an educational facility with roots that extend for 111 years, will add a new chapter to its history Sept. 9.  During a gathering at the Hilton Garden Inn, Bloomfield, 6 to 9 p.m., on Wednesday, the school, formerly Saint Vincent Catholic Centers […]
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June 4, 2015

5 Pre-Digital Business Protocols That Still Make Sense

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used […]
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May 15, 2015

10 Things to Ask Before Hiring a Public Relations/Marketing Company

Relevance of content is vital for reaching your target audience By Barton Horowitz, President Relevant Public Relations LLC NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professions in Staten Island and throughout New York, across […]
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May 14, 2015

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
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May 6, 2015

4 Essentials of a Business Marketing Plan

By Barton Horowitz President, Relevant Public Relations LLC With little exception, every business needs a marketing program to grow – or in some cases even to survive. The strategies used to market an enterprise may vary from one business to the next, but some basic elements hold true for most. Whether you are launching a new […]
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April 14, 2015

5 Reasons Your Business Marketing Should Include Social Media

New York public relations expert underscores the benefits of combining digital component with traditional branding initiatives By BARTON HOROWITZ President, Relevant Public Relations LLC Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored. If you have absolutely no connection to […]
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March 26, 2015

10 Tips For Improving The Odds Of A Do-It-Yourself Press Release Being Published

Business owners and leaders of not-for-profit organizations commonly face the dilemma of newsrooms being unresponsive to their media releases. An often-repeated concern of  do-it-yourselfers is: “I sent the newspaper [or broadcast newsroom] a press release and it wasn’t published.” Aside from hiring a public relations professional to write and distribute your information, there are some things […]
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January 30, 2015

5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
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January 26, 2015

Staten Island Board of Realtors Inducts 53nd President As Group Nears Its 100th Anniversary

Assemblywoman Nicole Malliotakis inducts Dilshad (Dil) Gillani as president of the Staten Island Board of Realtors. (Photo: Courtesy of the Staten Island Board of Realtors.) Dil Gillani assumes leadership of organization dedicated to the American dream STATEN ISLAND, N.Y. – Dilshad (Dil) Gillani, broker/owner of Gillani Homes, has taken the helm as the 53nd president of […]
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January 12, 2015

Business Seminar on Staten Island To Highlight Federal, State Tax Updates

Staten Island Small Business Development Center to host event in two boroughs STATEN ISLAND, N.Y. (Jan. 13, 2015) – Important tax changes affecting small business owners will be featured during an upcoming seminar presented by the Staten Island Small Business Development Center (SI SBDC). The no-cost seminar, “Federal and New York State Tax Law Updates for Small […]
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December 15, 2014

Why Brooklyn Small-Business Owners Should Seek Free Expert Business Advice Now

BROOKLYN, N.Y. (Dec. 15, 2014) – As one year comes to an end and another begins, many Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency. Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during […]
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December 10, 2014

How a Good Online Review Can Hurt Your Business

STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors. Even a good review may be […]
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November 12, 2014

Santa Seeks Helpers To Cheer Seniors

Gifts sought for Realtors’ outreach to nursing home residents  STATEN ISLAND, N.Y. (Nov. 12, 2014) –  Not just youngsters will be on Santa’s list again this year. As the Staten Island Board of Realtors progresses toward its 100th anniversary in October 2015, volunteers from the organization will be visiting lonely senior citizens in the borough’s nursing […]
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November 11, 2014

Get a Handle on Top-10 Digital Business Tools During Free SBDC Seminar Nov. 18

Internet and social-media marketing experts to discuss leading-edge strategies  during Staten Island Small Business Development Center workshop STATEN ISLAND, N.Y.  (Nov. 11, 2014) – Aspiring entrepreneurs and established business owners seeking to outpace their competition will learn some of the most effective ways for building their enterprise during a special free event on Staten Island. Presented by […]
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October 22, 2014

5 Ways to Attract New Customers to Your Website

Key strategies, such as search engine optimization (SEO), should be skillfully addressed  By BARTON HOROWITZ President, Relevant Public Relations LLC NEW YORK — If you’re feeling frustrated because potential new customers aren’t finding their way to your website, don’t fret: You are not alone! The importance of a company’s website for business growth cannot be overstated. A […]
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