BUSINESS ADVICE

August 23, 2013

In Business? Consider the Law Before Posting on Facebook, Twitter or Elsewhere

Always regard regulatory compliance as a vital ingredient of successful marketing By Barton Horowitz, President,  Relevant Public Relations NEW YORK – If you own an enterprise tied to the real estate or mortgage industries, make certain you understand your legal responsibilities regarding the marketing of your brand. According to the Federal Trade Commission, “… If your real […]
August 15, 2013

Relevant PR Suggests 5 Ways to Keep Your Customers Coming Back

STATEN ISLAND,  N.Y. — Excellent customer/client retention and referrals are essential ingredients of a growing, successful brand. Whether you run a professional practice, restaurant, retail business or manufacturing facility, there are a number of crucial steps you should take to ensure your customers or clients remain happy and loyal. Here is a checklist of what you […]
July 12, 2013

Relevant PR Highlights 5 Social Media Mistakes You Can Easily Avoid

STATEN ISLAND, N.Y. – Time is money. This cliché is especially true if you run a professional practice or other type of business. In today’s world, a lot of time is spent in the online world of blogs and social media.  Social media sites are like pharmaceuticals: They need to be tested to make sure they […]
May 3, 2013

10 Ways Business Networking Can Damage Your Brand

By BARTON HOROWITZ PRESIDENT OF RELEVANT PUBLIC RELATIONS  New York – In-person networking is written into the schedules of many ambitious entrepreneurs. When it comes to attracting potential clients and industry partnerships, there is no modern-day improvement upon an old-fashioned face-to-face greeting and solid handshake. Networking, however, has a downside if not handled properly, warns Staten […]
April 30, 2013

'Relevant PR' Is Something Your SEO Firm May Not Be Telling You About

By BARTON HOROWITZ, president Relevant Public Relations (Relevant PR) “Where Success is Written®”   STATEN ISLAND, N.Y. — In today’s digital world of online competition, “search engine optimization” (SEO) is an essential part of Web-based marketing and Internet advertising. Reliable SEO firms work to enhance the online visibility of their clients’ businesses by making it easier for potential […]
January 11, 2013

5 Easy Ways To Tune-Up Customer Service

By BARTON HOROWITZ President, Relevant Public Relations NEW YORK — Three of the most important tenets of running a business are SERVICE, SERVICE, and  MORE SERVICE. This is true of  all types of commercial endeavors, such as professional practices, restaurants, retail establishments and business-to-business enterprises. Customer service begins as soon as the initial contact with a […]
January 8, 2013

Relevant Public Relations Suggests 4 Ways to Treat Your Business Like A Sport, But Not A Game, in 2013

By Barton Horowitz President of Relevant Public Relations LLC STATEN ISLAND, N.Y. — Competing in business can be compared to competing in sports: Success requires knowledge, training, focus and stamina. And, just like sports, “wins” in business matter. In business, I prefer to view the “wins” as “earns,” because that’s what they really are. To grow […]
December 12, 2012

12 Ways To Celebrate 12-12-12

NEW YORK (Dec. 12, 2012) – Today is the 12th day of the 12th month of a year that ends in 12.  This is a day we never again will experience in our lifetimes. You might be thinking, “Every day we live is another day we never again will experience.” So, what makes 12-12-12 additionally special? […]
November 16, 2012

5 PR Tips From Bond, James Bond

I will readily admit, I’m a huge James Bond fan. The newly released installment of the 007 movie franchise, “Skyfall,” was celebrated earlier this week as a Horowitz family outing. This is a tradition that’s been embraced by my family ever since my kids were old enough to share my enthusiam of Ian Fleming’s super spy. So […]
November 13, 2012

Free Small-Business Seminar, Buffet Dinner on Monday To Simplify SBA’s Loan Options

FOR IMMEDIATE RELEASE: WEDNESDAY, NOV. 13, 2012   Free Small-Business Seminar, Buffet Dinner on Monday To Simplify SBA’s Loan Options for Businesses, Professionals Noted Island-based attorney and Empire Bank president/CEO will explain opportunities and programs that local enterprises may utilize to obtain capital   STATEN ISLAND, N.Y. – If you operate a business or professional practice on Staten […]
August 3, 2011

Timely Project Underscores A Tough Economy As It Spreads Through New York City

FOR IMMEDIATE RELEASE: WEDNESDAY, AUG. 3, 201  As Staten Island’s 350th Birthday Nears, Nationwide Initiative Holds Special Appeal For Locals  STATEN ISLAND, N.Y. –  A  Minneapolis-born campaign seeking to enliven local businesses is taking root in the boroughs of  New York City. Most recently embraced by the Staten Island Chamber of Commerce, “The 3/50 Project” is a […]
August 3, 2011

Push is on to support neighborhood businesses

Local businesses need your support — and deserve it. They are at the heart of each community in this borough and represent the livelihoods of your family and friends. Though Staten Islanders have grown to be loyal customers of the mega-retailers that have put down roots in the borough, the nationally-based stores have not been nearly […]
July 27, 2011

Free Staten Island Credit Fair Is A Must For Business Owners

STATEN ISLAND, N.Y. — In business?  Thinking of making your mark as an entrepreneur? You won’t want to miss the Staten Island Credit Fair on Aug. 2 Here’s What You Need To Know:   NEW YORK CITY COUNCIL SPEAKER CHRISTINE C. QUINN, COUNCIL MEMBERS DOMENIC M. RECCHIA, JR, CHAIR, FINANCE COMMITTEE; DIANA REYNA, CHAIR, SMALL BUSINESS COMMITTEE; […]
July 27, 2011

12 Ways To Secure Your Place As An Expert In Your Field

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS LLC STATEN ISLAND, N.Y. — For many entrepreneurs, the growth of a business depends upon the answer to these two questions: Are you an expert in your field? If so, do potential clients know how good you really are?  Here is some advice for qualified individuals who want to build a reputation […]
July 8, 2011

5 Daily Routines For Business Success

Have you ever noticed that when you get things right in your business, other opportunities start arriving, with almost no effort on your part? It’s all about momentum. Other people—potential employees, prospects, vendors—naturally want to be part of a good thing, so they flock when your business is growing. In interviewing many successful entrepreneurs over the […]
July 7, 2011

The Secret To A Rich Life

There’s a strong correlation between wealth and happiness.  Rich nations tend to be happier than poor nations, and rich people tend to be happier than poor people. But money’s impact on happiness isn’t as great as you might think. If you have clothes to wear, food to eat and a roof over your head, more money has […]
July 6, 2011

How To Build Your Business-Management Team

In the early days of running your own business, it’s natural to try to do as much as possible yourself. It’s the most cost-effective, comfortable, sensible way to do things in the beginning. But as your enterprise grows, you’ll find yourself stretched thinner and thinner. Eventually, you’ll find you just can’t continue to oversee operations and […]
July 6, 2011

How Social Media Can Benefit B2B Companies

Let’s face it: As a consumer you can’t even make a move online these days without running into some kind of social media campaign. That’s because most companies have come to recognize that sites and tools such as Facebook and Twitter are great at allowing them to connect with their customers. But what about if you’re […]