MARKETING STATEN ISLAND
March 13, 2020
By Barton Horowitz, President of Relevant Public Relations LLC STATEN ISLAND, N.Y. – Despite the anxiety and strain placed upon commercial operations in the midst of the Coronavirus COVID-19 outbreak, small-business owners might sustain – or even grow – their enterprises through this challenging period. This could be accomplished by utilizing a variety of public relations […]
November 2, 2017
Marketing and public relations firm headquartered on Staten Island, N.Y., emphasizes importance of blogging STATEN ISLAND, N.Y. – Blogs are significant, if not essential, to most businesses. Nowadays, such online essays, articles and news features are ubiquitous – for a variety of reasons. “Misinterpreted by some entrepreneurs as either an unwarranted business expense or a nonbeneficial […]
June 29, 2016
It Takes a Bit of Know-How to Get a Media Release Noticed By Barton Horowitz, President, Relevant Public Relations LLC During my previous years as a business journalist and columnist, I would receive and review press releases on a daily basis. Some of the solicitations would merit publication, while others were destined for the trash. Much […]
June 28, 2016
By Relevant Public Relations, LLC STATEN ISLAND, N.Y. — A good headline can attract new customers and keep your old ones loyal. Whether intended as a keyword-sensitive content-marketing asset for a blog, the title of a press release, or description in the subject field of an email, headlines matter. A quality headline will make the reader […]
February 23, 2016
Public Relations Firm in Staten Island, N.Y., Shares Universal Tenets of Digital Marketing That Work By Relevant Public Relations LLC As the Internet continues to evolve as a vehicle for business growth, so does the use of “content marketing,” a method of promoting an enterprise or brand online. This form of digital marketing has become a […]
June 4, 2015
By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used […]
May 15, 2015
Relevance of content is vital for reaching your target audience By Barton Horowitz, President Relevant Public Relations LLC NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professions in Staten Island and throughout New York, across […]
May 14, 2015
For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
January 30, 2015
By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
May 27, 2014
Relevance of content is vital for reaching your target audience NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professionals in New York, across the nation and around the globe, ensuring the relevance of content is […]