BUSINESS ADVICE

June 30, 2016

SCORE Offers 11 Steps to Starting a Business on Staten Island

Local small-business mentors, dedicated to providing free guidance, cite a business plan as the first item on a start-up checklist  STATEN ISLAND, N.Y. – If you speak with some business owners on Staten Island, you may get a sense that launching and operating a commercial venture in the borough is different than in others parts of […]
October 30, 2015

5 Business Tips For Avoiding Holiday Season Stress

Staten Island, N.Y-based Relevant Public Relations shares advice for growing profits NEW YORK – With Thanksgiving 2015 less than a month away, major retailers are focusing their immediate ambitions on Black Friday (Nov. 27) and Cyber Monday (Nov. 30). Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer […]
June 4, 2015

5 Pre-Digital Business Protocols That Still Make Sense

By BARTON HOROWITZ PRESIDENT, RELEVANT PUBLIC RELATIONS Even though the Internet and cutting-edge mobile devices are affecting the way we conduct business, modern technology will never replace the human touch when it comes to building solid relationships. Although most of us now click, type or text to communicate, it’s beneficial to recall the way we used […]
May 15, 2015

10 Things to Ask Before Hiring a Public Relations/Marketing Company

Relevance of content is vital for reaching your target audience By Barton Horowitz, President Relevant Public Relations LLC NEW YORK — In today’s world of fast-paced communications, valuable news can degrade into irrelevant chatter in a matter of minutes, if not seconds. For public relations and marketing professions in Staten Island and throughout New York, across […]
May 14, 2015

8 Reasons a Smaller Firm Could Be the Best Choice For Your Relevant PR and E-Marketing Solutions

For many businesses, hiring a modest-size marketing company, public relations firm or website designer may be the wisest choice By Barton Horowitz, President Relevant Public Relations LLC All businesses, regardless of size, need to consider cost and results when outsourcing their marketing and public relations work. Nowadays, most businesses are inundated with solicitations from huge marketing […]
May 6, 2015

4 Essentials of a Business Marketing Plan

By Barton Horowitz President, Relevant Public Relations LLC With little exception, every business needs a marketing program to grow – or in some cases even to survive. The strategies used to market an enterprise may vary from one business to the next, but some basic elements hold true for most. Whether you are launching a new […]
April 14, 2015

5 Reasons Your Business Marketing Should Include Social Media

New York public relations expert underscores the benefits of combining digital component with traditional branding initiatives By BARTON HOROWITZ President, Relevant Public Relations LLC Even for those who don’t know a thing about using social media, its effect upon culture, news and the way we communicate cannot be ignored. If you have absolutely no connection to […]
March 26, 2015

10 Tips For Improving The Odds Of A Do-It-Yourself Press Release Being Published

Business owners and leaders of not-for-profit organizations commonly face the dilemma of newsrooms being unresponsive to their media releases. An often-repeated concern of  do-it-yourselfers is: “I sent the newspaper [or broadcast newsroom] a press release and it wasn’t published.” Aside from hiring a public relations professional to write and distribute your information, there are some things […]
January 30, 2015

5 Useful Business Lessons the Super Bowl Teaches Us

By Relevant Public Relations It’s no secret: The Super Bowl is more than just a game – it’s a business. And the way this particular moneymaker is conducted is an education for business owners large and small. Here are five public relations and marketing tactics you can learn on the weekend of the big game – […]
December 15, 2014

Why Brooklyn Small-Business Owners Should Seek Free Expert Business Advice Now

BROOKLYN, N.Y. (Dec. 15, 2014) – As one year comes to an end and another begins, many Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency. Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to maintain or grow their profits during […]
December 10, 2014

How a Good Online Review Can Hurt Your Business

STATEN ISLAND, N.Y. — Bogus online reviews have become a plague to the reputation of many business owners. Relevant Public Relations has found that it’s commonplace for top-notch restaurateurs and other responsible entrepreneurs to face potential damage from online assaults penned by disgruntled former employees, mean-spirited individuals or unscrupulous competitors. Even a good review may be […]
December 3, 2014

Why Staten Island Small-Business Owners Should Seek Free Expert Business Advice in December

STATEN ISLAND, N.Y.  (Dec. 3, 2014) – At this time of year many Staten Island and Brooklyn business owners – like their nationwide counterparts – experience a sense of urgency that lasts through the end of December. Retailers work hard to spur sales during the holiday season, as other businesses and professional practices also seek to […]
November 11, 2014

Get a Handle on Top-10 Digital Business Tools During Free SBDC Seminar Nov. 18

Internet and social-media marketing experts to discuss leading-edge strategies  during Staten Island Small Business Development Center workshop STATEN ISLAND, N.Y.  (Nov. 11, 2014) – Aspiring entrepreneurs and established business owners seeking to outpace their competition will learn some of the most effective ways for building their enterprise during a special free event on Staten Island. Presented by […]
September 18, 2014

Free Business Help in Bay Ridge, Brooklyn Underscores 1st Anniversary of Preschool in Bensonhurst

Small Business Development Center assists experienced pre-K teachers in setting up and growing Little Brilliant Minds  BROOKLYN, N.Y. – As seasoned prekindergarten teachers, Francesca Gambino and Joann Serra were well aware of the ingredients needed for a nurturing pre-school environment. When they decided in 2011 to open a school of their own, however, their mutual track record […]
August 7, 2014

Staten Island Small Business Development Center Guides New and Existing Business Owners to Greater Success

Experts in Staten Island and Brooklyn offer free advice on how to open a business STATEN ISLAND, N.Y.  —  For new and existing entrepreneurs, the Staten Island Small Business Development Center (SI SBDC) at the College of Staten Island helps pave a path toward a successful business.  Many individuals seeking business guidance may find this to be […]
January 15, 2014

3 Reasons To Be Cautious When Launching A Facebook Page For Your Business

Relevant Public Relations points to a common error made by entrepreneurs on the popular social media site STATEN ISLAND, N.Y. — Most business owners and professionals are eager to utilize Facebook as a marketing tool for their enterprise. But regardless of whether your business or professional practice is new or long established, you shouldn’t jump onto the […]
November 26, 2013

5 Ways To Avoid Having The Stuffing Knocked Out Of Your Business After Black Friday

Staten Island, N.Y-based Relevant Public Relations offers brand-building guidance NEW YORK – With Thanksgiving just days away, major retailers are focusing their sites on Black Friday. Unable to compete with the marketing budgets of industry giants, however, many smaller enterprises are gearing up for a bit of consumer recognition a day later, on Small Business Saturday. […]
November 12, 2013

Relevant Public Relations Spotlights SEO Ailment and Cure

‘Keyword stuffing’ can cause the ranking of a business Website to slide NEW YORK — A business recently hired Relevant Public Relations to solve a problem that required immediate attention: Despite being among the best in its specific industry, the company’s Search Engine Optimization (SEO) was faltering with a Website that was losing ground to competitors. […]